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Fine Hygienic Holding recognized as one of few Global Top Employers for the first time

Fine Hygienic Holding

In recognition of its excellent work environment, Fine Hygienic Holding (FHH), the world leading wellness group and manufacturer of hygienic paper products and long-lasting germ protection solutions, has been recognized as a global Top Employer for 2022 by the prestigious Top Employers Institute. FHH was named Top Employer Middle East 2022, as one of few employers worldwide recognized at the awards for its outstanding human resources strategy as well as employees’ experience and culture. The group’s operations in Egypt, Jordan, KSA and the UAE all achieved the highest global benchmark of HR practices which cover the areas of People Strategy, Work Environment, Talent Acquisition, Learning and Development, Well-being and Diversity & Inclusion. Marking the group’s latest achievement, James Michael Lafferty, FHH’s CEO, said, “We are very proud of being recognized as a top employer in the field of FMCG. Attaining this certificate proves yet again that our motto – if we take care of our people, the business will take care of itself – is being put into action every single day. We know that our success as a company derives from the strength of our most important asset, our Fine people. That is why we are constantly working to create an environment that attracts and retains the very best, and always celebrate employees who excel both in their performance and in embodying our company values.” Fine Hygienic Holding has around 3,000 employees from more than 40 nationalities spread among its operations in the MENA region with two headquarters: Amman and Dubai. To achieve the “Top Employer” award, the company went through a multi-stage certification program. Companies from all over the world wishing to participate in the award are required to fill a detailed survey covering six HR domains consisting of 20 topics and undergo extensive auditing for each HR process. The Top Employers Institute specializes in the alignment of practices and policies through a global program based on benchmarking best HR practices to grant the global workforce with full outstanding people practices. About Fine Hygienic Holding: Fine Hygienic Holding (FHH), one of the world’s leading wellness groups and MENA’s leading manufacturer of hygienic products, serves consumers in more than 80 countries around the world. Originally established as a paper manufacturer, FHH has transformed into a wellness company dedicated to enhancing global health and wellbeing. Committed to becoming “the shining star of the Arab FMCG business world,” the Group focuses on wellness, sustainability, pioneering CSR programs, and state-of-the-art production processes. Fine Hygienic Holding offers a diverse array of award-winning products including sterilized facial tissues, napkins, kitchen towels, toilet paper, baby diapers, adult briefs, jumbo rolls, as well as away-from-home products to accommodate all types of private and public institutions, in addition to its advanced range of personal protective equipment (PPE) and long-lasting germ protection solutions, it also brings Nai natural iced teas and innovative nutritional supplements, Motiva, to the market. Along with multiple accolated and awards over the years, particularly for its products and CSR initiatives, the company was recognized as a Top Employer Middle East 2022 by the prestigious Top Employers Institute in every country it operates. Contact Details Rana Kawalit │ Corporate Communication & PR Director Rkawalit@finehh.com Company Website https://www.finehh.com/

March 08, 2022 11:24 PM Eastern Standard Time

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NEW XFINITY REWARDS PROGRAM UNLOCKS A WORLD OF UNFORGETTABLE EXPERIENCES, EARLY ACCESS TO THE LATEST TECHNOLOGIES, AND SPECIAL PERKS AND DISCOUNTS FOR XFINITY CUSTOMERS

Comcast Houston

Comcast today announced the launch of Xfinity Rewards, a rewards program for all customers across the country. Xfinity Rewards was built around a simple idea: to give back to customers, just for being a customer, through unique and unforgettable experiences that only Comcast NBCUniversal can deliver. The multi-faceted program spans media and entertainment, sports, music, and technology. Members enjoy special perks like $1 Movie Rentals, access to free content, discounts at Universal Parks & Resorts, early access to the latest Comcast technologies, products, features like the new xFi Advanced Gateway with Supersonic WiFi, and Xfinity Mobile benefits and savings. Customers can also redeem rewards for unforgettable experiences like exclusive live stream events, have a chance for a meet and greet with Olympic gold-medalist Nathan Chen, a trip to the Latin American Music Awards in Las Vegas, or tickets to be part of the live audience at Late Night with Jimmy Fallon in New York, just to name a few. “The entire Xfinity Rewards experience has been shaped and inspired by our customers. They told us they wanted meaningful rewards rooted in unforgettable experiences, so we’ve brought together the best of Comcast NBCUniversal to deliver just that,” said Jason Wicht, Senior Vice President of Growth Operations. “Xfinity Rewards truly speaks to our mission to connect people to more of what they love, with the most innovative technology available anywhere, while giving back and saying thanks - just for being a customer.” How Xfinity Rewards Works Joining Xfinity Rewards is free for customers. Signing up only takes a minute through the Xfinity App or online at xfinity.com/rewards. Upon enrolling, members are placed in Silver, Gold, Platinum or Diamond tier based on how long they’ve been a customer, with access and the types of rewards based on tenure with Comcast. Rewards are available immediately upon signing up for the program so members can start exploring and enjoying them right away with new opportunities added frequently throughout the year. Launching Xfinity Rewards with Supersonic WiFi Xfinity Rewards is all about unlocking unforgettable experiences – and what better place to start than right at home. Beginning March 4, at 12:00 p.m. EST, Xfinity Rewards Diamond members who subscribe to Gigabit Internet will receive early access to Comcast’s most innovative and powerful device to date delivering reliable, supersonic WiFi. The next generation Gateway, only from Xfinity, is capable of multi-Gig speeds and can power a house full of hundreds of connected devices all at once. It won’t be available to the public until April 2022, but eligible Xfinity Rewards members can redeem this reward beginning March 4 through the Xfinity App or online at Xfinity.com/rewards while supplies last. Save Hundreds on Xfinity Mobile, Rated #1 in Customer Satisfaction Customers who sign up for Xfinity Rewards can access even more product discounts and perks as part of the program, including up to $150 towards a new Xfinity Mobile device and up to $100 towards new or existing service for Xfinity Mobile customers. Xfinity Mobile, rated number one in customer satisfaction by ASCI two years in a row, combines the best nationwide cellular 5G with more than 20 million WiFi hotspots to deliver fast speeds and a more flexible way to pay for cellular data. Customers can mix and match between Unlimited or By-the-Gig shared data and can switch back and forth on any line at any time. Xfinity Mobile offers Unlimited data for $30 a line per month when you get 4 lines with Xfinity Mobile. Discounts to Universal Parks & Resorts and Other Comcast NBCUniversal Brands Xfinity Rewards members can experience the action, thrills, and excitement of Universal Orlando’s three amazing theme parks, Universal Studios Florida, Universal Island of Adventure, and Universal’s Volcano Bay water theme park, at specially discounted prices. Enjoy a Universal Orlando Resort 3-day ticket for the price of a regular 2-day admission ticket or save on a 2 Park 1-Day VIP experience for a personally guided tour of Universal Studios Florida and Universal’s Islands of Adventure. There’s also a sweepstakes for a 3-night trip for four people to Universal Orlando including roundtrip airfare, accommodations at Universal’s Cabana Bay Beach Resort, and admission to all three theme parks. In addition, Xfinity Rewards members get instant access to exclusive discounts across many popular Comcast NBCUniversal brands – including 20% off merchandise at NBC and Bravo stores, discounts on subscriptions to premium services like GolfPass, NBC Sports Edge, and CNBC Pro, and early access to TODAY’s Steals and Deals with Jill Martin. Unforgettable Sports, Music, and Entertainment Experiences Members also have access to experiences and events made possible through Xfinity’s wide array of sports, music, and entertainment partnerships – like a VIP experience to watch all the drama unfold live at NASCAR, tickets to NFL, NBA, NHL, and MLB games, exclusive virtual cooking demonstrations with award-winning celebrity chefs like Bren Herrera, host of Cleo TV’s Culture Kitchen, and Chef G. Garvin of Aspire TV's G. Garvin Live!, virtual meet and greets with Bravolebrities, tickets to top music events like the Latin American Music Awards in Las Vegas in April, and even a super VIP experience like the chance to meet Olympic gold medalist, Nathan Chen. Simple Delights like $1 Movies and Access to Free Content While there are tons of great experiences, discounts, and perks for being a member of Xfinity Rewards, sometimes the best moments are the simple everyday opportunities to connect with loved ones. In addition to offering tons of great movies for just $1, Xfinity Rewards members can also redeem rewards for movies like The Mighty Ducks, The Minions Movie, In the Heights, and It’s a Wonderful Life for free. And there are tons of games and activity kits featuring hit characters from Boss Baby, The Minions Movie, Sing 2, and more to keep the whole family entertained for hours. There’s truly something for everyone with Xfinity Rewards. For more information about Xfinity Rewards, download the Xfinity App or visit xfinity.com/rewards. About Comcast: Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Comcast Houston Foti Kallergis +1 832-986-0196 Michael_Bybee@cable.comcast.com Company Website https://houston.comcast.com/

March 08, 2022 08:13 AM Central Standard Time

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Q-VANT and In vitro Plant-tech Sign Agreement for the Development and Supply of Quillaja saponaria Plant Cell Culture Biomass

Q-Vant Biosciences

Q-VANT Biosciences, the first company to achieve a 100% sustainable way to meet the growing global vaccine market demand for Quillaja saponin-based adjuvants, today announced that it has signed an agreement with In vitro Plant-tech AB, a Swedish plant cell cultivation company whose technology platform and manufacturing facilities will permit the sustainable production of Quillaja saponaria biomass within bioreactors. This collaboration will create an additional source of raw materials that will enhance the sourcing matrix of Q-VANT, adding the key benefit of flexibility of being able to produce it anywhere in the world. This is in line with the company’s strategy of guaranteeing the long-term sustainability and continuity of supply for saponin-based adjuvants including QS-21 for the pharmaceutical markets. QS-21 is considered the “Gold Standard” adjuvant for enhancing immune response to vaccine antigens and is a vital component in more than 17 human vaccine candidates, including the FDA-approved GSK Shingrix® shingles vaccine and the WHO-authorized, GSK Mosquirix® malaria vaccine. In addition, saponin-based adjuvants are a key component in the Novavax COVID-19 vaccine, which has been shown to be highly effective in clinical trials and has recently been authorized for emergency use by the European Union (EU) and the World Health Organization (WHO). QS-21 is traditionally extracted from the bark of mature trees native to Chile known as the Quillaja saponaria — a harvesting process that negatively impacts the forest and the sustainability of the resource. Today, with regulatory restrictions on deforestation of this tree, and projected demand for QS-21 in the billions of doses annually, shortages of QS-21 are affecting the pharmaceutical market’s ability to meet the surging need for vaccine dosages globally. Q-VANT’s Q-SAP™ (Quillaja Sustainable Adjuvant Platform) is a technology platform combining computational learning techniques and a proprietary multi-step purification process to systematically enhance Quillaja sourcing options and to drive extremely effective outputs. The first of its kind, Q-SAP enables Q-VANT to obtain adjuvant products from a wide range of Quillaja-based plant materials, which can increase production volumes by as much as 1,000 times, leading to billions of doses in a 100% sustainable way. “ In vitro Plant-tech’s plant cell technology experts have over 25 years of experience,” said Doug Klaiber, the CEO of Q-VANT. “Their expertise coupled with their cell culture platform and production capabilities will enhance our supply and is complementary to our mission to meet the growing demand and secure supply chain continuity for delivering the world with billions of doses of 100% sustainable QS-21 and other saponin-based adjuvants.” “ In vitro Plant-tech is delighted to offer our plant cell cultivation technology, cell cultivation and enhancement platforms, and production capabilities to support Q-VANT on their mission to meet the growing demand for QS-21 and other saponin-based adjuvants,” said Anna Holefors, founder and CEO of In Vitro Plant-tech. “We look forward to paving the path for a fully sustainable QS-21 production platform and helping in the development and production of life saving vaccines.” About In vitro Plant-tech: In vitro Plant-tech is a research derived company, specializing in development and production of innovative active ingredients using the plant cell cultivation (PCC) technology. This technology enables sustainable production of uniform, customised, high quality plant material. As experts within PCC, we have developed a metabolic enhancement technology (MET) platform which enables optimised production and accumulation of bioactive substances. The company's products are used in the pharmaceutical, cosmetic, and food industries. The company also provides contract biomanufacturing and production services. For more information, visit www.invitroplanttech.se. About Q-VANT Biosciences Q-VANT is a privately held biosciences company that has solved the supply chain problem of QS-21 and other Quillaja-based saponin adjuvants for the global human and animal pharmaceutical markets. The company’s next-generation technology platform combines computational learning techniques with a proprietary multi-step purification process to increase the supply of QS-21 by more than 1,000 times – enabling the production of billions of doses annually to meet today’s increasing global market demand. Led by a team with unrivaled experience in vaccine and adjuvant development, manufacturing and global regulatory requirements, and with world-class knowledge in Quillaja saponin supply chain, agronomy, extraction and purification, Q-VANT is the first company that is vertically integrated to combine a secured sustainable Quillaja raw material supply with pharma cGMP commercial-scale production of QS-21 and other saponin-based adjuvants. For more information, visit www.q-vant.com. Contact Details Erin O'Brien +1 401-490-9700 erin.obrien@svmpr.com Company Website https://q-vant.com/

March 08, 2022 07:00 AM Eastern Standard Time

Electronic Caregiver Presents Next Generation of Remote Patient Monitoring Technology With Virtual Caregiver at 2022 HIMSS Global Health Conference

Electronic Caregiver

Electronic Caregiver, a national digital health technology and services company, will debut Addison, the Virtual Caregiver, at the 2022 HIMSS Global Health Conference in Orlando, Florida, March 14-18. Addison is the next generation of remote patient monitoring (RPM) technology and offers a solution to the global caregiver crisis and the ongoing COVID-19 challenges by providing health care management outside the doctor’s four walls. Addison, anticipated to be released later this year, is a state-of-the-art, 3D-animated caregiver with an endearing personality. The Virtual Caregiver is designed to engage with and help monitor the health of aging and chronically ill clients, as well as child patients via touch-screen devices strategically placed throughout a residence. “Addison is a revolutionary new tool for use by providers to optimize patient care – monitoring, increasing treatment adherence, and improving health outcomes,” said Electronic Caregiver CEO Anthony Dohrmann. “Whether a patient with one or more morbidities requires assistance at home to follow complex medication regimens, comply with physical therapy, monitor vitals, or requires increased support for managing behavioral health conditions, Addison has the capabilities to extend care from provider to home.” Powered by Amazon Web Services (AWS) and Intel, Addison helps monitor patients’ health by providing voice-driven medication reminders, ensuring patients are following their doctor’s treatment plans, and offering 24/7 emergency response and telehealth services. Addison can also lead patients through the steps of recording a vital, such as blood pressure, oxygen saturation levels, and temperature, with the ability to share that information with designated providers and caregivers in real time. Addison gives a face and personality to the RPM experience. The Virtual Caregiver can also be customized to fit users’ preferences. Clients can choose from eight avatars of different ethnicities and genders to interact with, and Addison’s environment can mirror client lighting and weather automatically. Electronic Caregiver will present Addison, the Virtual Caregiver, in addition to its other RPM technology alongside Care Management company MD Revolution, Inc. at HIMSS Booth 4109. In 2020, Electronic Caregiver formed a partnership with MD Revolution, a provider of full-suite RPM and Chronic Care Management (CCM) solutions, to provide health practices with the technology and services to monitor patients remotely. “Through our highly productive partnership, we’re already delivering a 21st century health care experience for thousands of patients, and we’re confident our joint capabilities will scale to all the innovative health care providers in America,” said Kyle Williams, CEO of MD Revolution. “Our common goals are clear: to create more health care delivery capacity and to drive better patient outcomes. I’m confident we will continue to augment the traditional medical practice by building trust one patient at a time, one provider at a time.” MD Revolution offers Electronic Caregiver’s Pro Health, a 24/7 chronic care and monitoring system, as its preferred RPM device. The Pro Health includes a cellular-based console for the home and wearable wrist pendant for care support on the go. Like Addison, the Pro Health offers emergency response and health care management and can be paired with a multitude of Bluetooth devices to track vitals in real time. Devices are ordered, provisioned, and shipped directly to patients, with no up-front cost and no long-term commitment to the practice. MD Revolution has integrated the Pro Health into its HIPAA-compliant digital care management platform, called RevUp, which will be showcased during HIMSS. RevUp allows patient information to be securely monitored by a licensed care coordination team working as an extension of the provider practice. RevUp data is available with seamless, universal integration into the electronic health record (EHR), allowing for more proactive care by leveraging objective data and trend analysis. The solution also includes integrated care documentation, automated claims creation, and full-service marketing and enrollment services – resulting in more enrollments and faster reimbursement. Together, Electronic Caregiver and MD Revolution provide better outcomes, improved adherence, and simplified compliance management through sustainable telecare optimized for scale, economics, and services. Utilizing Electronic Caregiver’s technology, MD Revolution’s RevUp platform makes RPM implementation easy, supporting providers through the evolution of their practice. RevUp merges technology with traditional healthcare, seamlessly integrating with a provider’s day-to-day while upholding their practice's long-standing values. “We are reducing the number of office visits, ER visits, urgent care visits. So, the volume to medical facilities will very likely be reduced because we can monitor patients at home,” said MD Revolution client Dr. Edward Wingfield of Hamilton Cardiology Associates in New Jersey. “A lot of times, we bring patients in to just get a blood pressure or just to get a weight to make sure they are not going into heart failure. If all these things can be done remotely and we can act on it, it will cut medical costs.” About Electronic Caregiver Electronic Caregiver is a privately held digital health technology and services company headquartered in Las Cruces, NM (USA). ECG's mission is to design and deliver innovative, impactful telehealth products and services that bridge the chasm between the doctor's office and the patient's home to improve outcomes, expand access, and optimize resource allocation. ECG has been qualified as a technology solution provider in the Amazon Partner Network (APN). The company's solutions are available through health care organizations, physician practices, care management firms, home care agencies, and senior housing providers. www.electroniccaregiver.com About MD Revolution, Inc. MD Revolution, Inc. is an innovative Care Management company uniquely combining technology, services, and analytics to produce scalable, high-touch care models that enrich the patient-provider experience, improve the health of millions of patients, and enhance the profitable, effective practice of medicine for thousands of providers. MD Revolution’s remote care programs mitigate the challenges associated with meeting the requirements for Medicare’s Chronic Care Management (CCM), Remote Patient Monitoring (RPM), RPM for RHC/FQHC’s, Behavioral Health Integration (BHI), Annual Wellness Visits (AWV) and population health programs. Solutions are available as turn-key solutions, software-as-a-service, and through reseller partners. www.mdrevolution.com Contact Details Stephanie Guadian, Director of Public Relations +1 575-649-4604 sguadian@ecg-hq.com Alexia Severson, Public Relations Associate +1 575-993-9612 aseverson@ecg-hq.com

March 03, 2022 01:27 PM Mountain Standard Time

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3rd Annual Survey: CMOs Increasingly Being Tapped to Lead Growth in Difficult Business Environment in 2022

Chief Outsiders

Chief Outsiders, the nation’s largest and fastest growing firm offering fractional Chief Marketing Officer services with Fortune 500 experience, today revealed the results from the third annual survey of its CMOs on their 2022 outlook. The results speak to the changing expectations that the C-suite holds for CMOs, the impact of the pandemic and changing customer behaviors and preferences (among them those pertaining to ESG) on companies and companies’ marketing priorities. “While it seems that we finally have the worst of the pandemic behind us, the impact of Covid on the economy, on businesses’ growth prospects and on customer preferences and behaviors, will continue to be strongly felt for quite some time to come. More than ever, CMOs are being called upon to take the leading role in helping companies accelerate growth in this new environment, many of whom haven’t embraced digital marketing solutions in any significant way until now,” said Art Saxby, founder and co-principal of Chief Outsiders. “Since labor shortages also impact the marketing function, and technology makes remote work more viable than ever, fractional CMOs are rapidly becoming a natural option for an increasing number of CEOs faced with a need to hire specialized executive-level help for achieving their growth objectives,” said Pete Hayes, CMO and co-principal of Chief Outsiders. Key Survey Takeaways: Expectations for 2022 Respondents were mixed on their expectations for 2022, with 47 percent of CMOs surveyed reported having a pessimistic view on the New Year. 46 percent expected the economic circumstances to improve. See Table 1, Q15: ( N: 57) here. Impediments to growth in 2022 CMOs identified as main headwinds for companies’ growth a continued shortage of talent, on-going supply chain issues, inflation, and potential government Covid measures. In other words, CMOs expect that the uncertainty and longer-term impact of the pandemic will continue to weigh negatively on companies’ growth prospects. See Table 2, Q16: (N: 55) here. CEO priorities for CMOs In the current environment where an unprecedented confluence of quickly evolving economic and sociological factors impact not only what customer have to be spend, but also how they collect information on alternatives and what factors weigh in when they make a purchasing decision, CMOs are called upon by their CEOs, first and foremost, to set the growth agenda. Second is lead generation (filling the sales pipeline), and third is building the organization to achieve growth goals. 76.4 percent of respondents say the shift in growth emphasis is permanent, while 12.7 percent say it’s not. See Table 3, Q8: (N: 56) here. Importance of ESG Another important factor impacting growth prospects for businesses are changes in customer buying behavior that are not new but have been accelerated through - and because - of the pandemic. Important changes to behaviors, next to the digitalization of the buyer journey, include growing concerns with ESG where 69 percent of respondents said that a brand’s stance on environmental and social issues is somewhat important or extremely important to customers when making purchasing decisions. And more than 83 percent said that CMOs should take the lead in defining and activating a brand’s ESG initiatives. See Table 4, Q36: (N: 54) here. Capturing and managing 1st party B2B, B2C customer data Upcoming changes to companies’ ability to leverage third party data is an emerging challenge marketers will need to address. When asked where marketers can best capture and manage first party customer data, at in-person events came second to last (the owned website and social media came first) - the same picture can be seen for both B2B and B2C customers. See Table 5, Q27: (N: 55) for B2B and Table 6, Q28: (N: 48) for B2C here. CEO attitudes towards fractional CMOs CEOs also no longer need CMOs to be on payroll, let alone check in every morning at 08:00 AM. Increasingly, attitudes are becoming more positive towards fractional CMOs where 70 percent of respondents said that fractional CMOs are becoming ever more accepted by the C-suite, with only 18 percent indicating that only some CEOs are willing to work with fractional CMOs. See Table 7, Q11: (N: 56) here. The complete results of the survey available upon request. About this survey Chief Outsiders surveyed more than 60 CMOs with Fortune 500 experience in over 1,400 enterprise and mid-market companies on their perspectives of their marketplaces. This marks the third annual CMO survey on what to expect in market trends and company growth. About Chief Outsiders Chief Outsiders is the leading Fractional CMO firm that helps CEOs accelerate growth through the development and disciplined execution of well-crafted growth plans. The firm has more than 100 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike traditional marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies, including many Fortune 500 firms. Chief Outsiders CMOs have served on the executive team of more than 1,400 client companies, driving growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements. Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past eight years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here. Contact Details Razor Sharp PR Ray Young +1 512-633-6855 ray@razorsharppr.com Company Website https://www.chiefoutsiders.com/

March 02, 2022 12:55 PM Pacific Standard Time

The Outset Brings a New Beginning to Skincare

The Outset

Today, globally recognized actor Scarlett Johansson and her co-founder, entrepreneur, and beauty/fashion executive Kate Foster Lengyel, announced the highly anticipated US launch of The Outset, a modern collection of consciously clean, minimalist skincare essentials free from trends, harsh ingredients, and gender/age stereotypes. Anchored in purpose, The Outset celebrates The Start of You™ from product to mission, an ethos of optimism and empowerment also woven into philanthropic efforts that foster new beginnings for people and the planet. After years of serving as the face of several luxury beauty brands, Johansson made the conscious decision to step back from endorsements and immerse herself in the business of beauty with the ultimate goal of developing her own brand that represented her vision and values, but more importantly, answered unmet consumer needs. She spent five years educating herself on the industry, formulations, product development and brand identity, and partnered with Foster to conduct in depth market research to better understand what consumers wanted. With a vision to create a modern classic in skincare, Johansson and Foster were validated by what they learned and set out to develop an accessible approach to prestige beauty that is clean, reliable and democratic, proving that less is not only more, but what is in demand. The full range includes a thoughtfully curated collection of five skincare essentials that can be used as a full regimen or paired with your existing skincare, as these formulas will not compete with other active ingredients. Products are all under $55 and available on TheOutset.com beginning March 1, 2022. “I wanted to create and represent a brand that felt true to me, something real and intimate that others could see themselves in, too,” said Johansson. “The Outset was inspired by my own skincare ritual - a consistent routine of cleansing, prepping and moisturizing that keeps my skin on track and camera ready. I’ve found that great skin starts with the basics, and consumers we spoke with similarly expressed a desire to return to the essentials.” No matter where you are on your skincare journey, The Outset offers a simplified skincare solution that allows you to begin again. In a world of overcomplicated skincare routines and active ingredients that can irritate, The Outset believes that less is more and takes the guesswork out of skincare by offering skin-friendly, effective formulas that can be used by all. “The Outset provides benefit-driven formulas that don’t disrupt the skin barrier and instead work to preserve skin for the future,” said Foster. “Through our research, we found that 96% of prestige beauty consumers are generally happy with their skin and are more focused on preservation rather than transformation. The Outset is where simplicity and purpose meet; we help consumers find freedom in the uncomplicated through non-toxic yet effective formulas that nourish skin of all genders and generations.” Inside every product is The Outset’s signature Hyaluroset™ Complex, a clean ingredient blend that acts as a botanical alternative to hyaluronic acid. This nourishing powerhouse complex provides immediate and lasting hydration, plumping the skin to help reduce the look of fine lines while improving radiance. THE COLLECTION The Cleanser / Gentle Micellar Antioxidant Cleanser ($32) The Prep Serum / Firming Vegan Collagen Prep Serum ($46) The Moisturizer / Nourishing Squalane Daily Moisturizer ($44) The Night Cream / Restorative Niacinamide Night Cream ($54) The Eye Cream / Smoothing Vitamin C Eye + Expression Lines Cream ($42) At the heart of the line is the Daily Essential Regimen, a simple 3-step effort inspired by Johansson’s own daily routine: (01) Cleanse, (02) Prep and (03) Moisturize. This minimalist and clean approach is represented via a tightly curated and refillable skincare system that includes The Cleanser, The Prep Serum and The Moisturizer to soothe, hydrate, and rebalance the skin. The Outset excludes 2,700 potentially harmful ingredients to meet only the highest clean beauty standard, a “free from” list that is twice as long as standard beauty brands. Any ingredients that are incomplete, questionably sourced or unsatisfactory were banned. The Outset is fragrance-free, vegan, gluten-free, and nut allergen free, dermatologist and allergy tested, suitable for sensitive skin, and Leaping Bunny certified. Designed with sustainability in mind, the packaging incorporates glass, bio-resin and/or post-consumer recycled materials where possible, and product cartons are made with FSC certified materials. The brand is also a member of 1% for the Planet and has pledged to donate 1% of annual sales to support nonprofit organizations focused on the environment. “The Outset means a new beginning, which feels more relevant than ever at a time when we are all starting over and pressing the reset button,” said Johansson. “It took years for us to build a brand that was backed by quality and purpose, and I’m thrilled to finally share The Outset with the world. It’s an exciting beginning for me, as well.” For more information, images or quotes, please contact: BPCM Laura Schroeder, Director, Clean Beauty & Wellness, lschroeder@bpcm.com About The Outset: The Outset creates purposeful skincare products that are consciously clean and mindfully designed to elevate your everyday. Envisioned by Scarlett Johansson and her co-founder Kate Foster Lengyel, The Outset believes that clean and effective skincare should be universal, accessible and essential. Driven by values of radical simplicity, conscious minimalism, and universal optimism, The Outset helps people embrace the elemental and find freedom in the uncomplicated. The Outset is where you begin, again. theoutset.com | @theoutset on Instagram and TikTok About Scarlett Johansson: Scarlett Johansson is Founder and Chair of The Outset, a new clean beauty brand focused on simplicity via consciously clean ingredients and mindfully designed products. A Tony and BAFTA winner and two-time Academy Award nominee, Johansson is the highest grossing female actor of all time. She was most recently seen in the final installment of the Avengers film series, Avengers: Endgame, and reprised her role as “Natasha Romanoff / Black Widow” in the highly anticipated stand-alone film Black Widow. She earned Academy Award nominations for her work in Marriage Story, directed by Noah Baumbach, and in Taika Waititi's JoJo Rabbit. Other recent roles include Sing and Sing 2, Avengers: Infinity War, Lucy, Under the Skin, Ghost in the Shell, Isle of Dogs and Her, which earned her a Best Actress Award at the Rome Film Festival. A champion for giving back, Johansson has served as Global Ambassador for Oxfam and RED, and has actively supported philanthropic organizations including USA Harvest, Feeding America, AmfAR, Meals on Wheels, Solar Responders, Soles4Souls, and Planned Parenthood. About Kate Foster Lengyel: Kate Foster Lengyel is co-founder and CEO of The Outset. Foster is an entrepreneur and executive from the beauty and fashion industries. Her first foray into entrepreneurship was as founder and CEO of a digital platform focused on word-of-mouth product recommendations, which was acquired by media powerhouse Meredith Corporation in January 2020. Foster’s knowledge of e-commerce, marketing and brand strategy was built through a career of leadership roles at companies including the beauty division of Victoria’s Secret and Juicy Couture. Foster holds three degrees: an MBA from Columbia Business School, an MPS from the Fashion Institute of Technology concentrating in Beauty Marketing and Management and an AB from Colgate University. Foster volunteers her time as a mentor for Colgate’s Entrepreneurship Program and resides in Brooklyn with her husband and their two children. Contact Details Laura Schroeder lschroeder@bpcm.com

March 01, 2022 10:00 AM Eastern Standard Time

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The Kohlbecker Brothers are leading Industrial Architecture into the Digital Age

Stockwood Strategy

In 2022, Kohlbecker Gesamtplan GmbH is celebrating 90 years of leading in Industrial Architecture and pushing boundaries in digitizing the industry. Making use of cutting-edge technology, the company has become Europe’s leading general planner and emphasizes on sustainability while working towards a carbon neutral footprint. Ever since the company was founded by Karl Kohlbecker in 1930, three generations of Kohlbecker men have dedicated themselves to be responsible for countless automotive structures on a global scale. Their reputation has brought them costumers like Mercedes-Benz, BMW, Audi, Porsche, Jaguar Landrover, Magna Steyr, and HK Motors. Kohlbecker Gesamtplan has not only worked for clients from the automotive industry, but the company has also contracted with HARIBO, the Jumeirah Group, the Sochi Winter Olympics as well as rebuilding Berlins iconic “Potsdamer Platz. Of course, as decades past, there was an intrinsic need to adapt, modify, innovate and finally revolutionizing the way architects work to keep the company’s edge over their competitors. Together, the charismatic duo is guiding their ninety-year-old family business into a bright future of sustainable, responsible, and digitized practices. Kohlbecker has quickly become one of Europe’s leading general planners having built its success by pushing digital capabilities. Kohlbecker’s reputation has seen it win ambitious, complex projects for manufacturing and production factories. Kohlbecker remains family-run with its lead principals, tech-savvy brothers Mat t hias and Florian, heavily invested in integrating technology – from AI and VR to robotics – into its core service offering. The architecture and engineering market is now heavily driven by technological advancements due to increasing project complexity. Digital tools, from machine learning to fabrication technologies; artificial intelligence to Big Data have become increasingly ubiquitous and pervasive within architecture. In midst of a global pandemic changing the rules and necessities of how social and business practices are executed, Kohlbecker has launched AVAT AR, their proprietary tech Platform which aims to increase project efficiency by 20%. AVAT AR acts as a “Digital Twin” for clients and project managers at Kohlbecker to virtually interface throughout the planning and management of any given construction project. Kohlbecker’s practices have proven to generate significant productivity increases, as well as potential cost savings. Kohlbecker’s AVAT AR technology has been used in large scale redevelopment projects with clients including a recent Project for German car manufacturer Audi in Asia. “ Not only was travel largely impossible due to the pandemic, it was also made unnecessary by our digital way of working,” shares Florian Kohlbecker. “ This made it possible to orchestrate a global team and a high-performance project without any face-to-face meetings. In the first 13 weeks of the undertaking, more than 251,000 miles of business travel were saved, thus preventing 110 tons of CO2 emissions (the equivalent of more than 115 soccer fields of forest being saved), which would have required 35,000 trees to absorb in the same period. This led to the over $300k being saved as well. “ The company will be showcasing AVAT AR at the Expo 2020 Dubai, with Florian Kohlbecker being on stage to run through facts and how technology might just be the answer to saving the planet. Today, Kohlbecker is well on track with a yearly revenue of over USD 30M. It’s lead principals Matthias and Florian Kohlbecker have successfully led the business to exceptional growth, including year-on-year growth for the past three years despite the coronavirus pandemic. Contact Details Kohlbecker Gesamtplan GmbH Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://kohlbecker.de/

March 01, 2022 10:00 AM Eastern Standard Time

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iTradeNetwork Offers Two Introductory Webinars on OrderMaestro—The Foodservice Industry’s Best-In-Class Ordering And E-Commerce Platform

iTradeNetwork

iTradeNetwork, the food and beverage industry’s largest network, will be hosting two webinars to introduce its new solution—OrderMaestro, a branded mobile ordering experience that streamlines and automates ordering and inventory for the foodservice industry. Each webinar is designed for a specific OrderMaestro customer segment—distributors or operators—and will be hosted by Mike Anderson, iTradeNetwork’s Vice President of Sales Solutions. Webinar details: OrderMaestro for Operators | March 10, 2022, at 2 p.m. EDT / 11.a.m. PDT OrderMaestro for Distributors | March 17, 2022, at 2 p.m. EDT / 11 a.m. PDT OrderMaestro solves the unique, complex challenges that distributors and operators are facing today. With thousands of competitors on the market, OrderMaestro gives distributors a competitive advantage by delivering a best-in-class e-commerce solution that customers love. For operators, not only does OrderMaestro make their teams faster and more productive with a simplified ordering experience, but it also gives them the visibility to maximize purchasing compliance and uncover new contracting opportunities across geographies, categories and operating units. OrderMaestro customers increase productivity, reduce costs and drive revenue growth with a host of valuable features. Webinar attendees can look forward to learning more about how operators and distributors can: Combat labor shortages with an intuitive, easy-to-use mobile app - no formal training required. Use smart barcode scanning and voice recognition technology to place an order or take inventory in as little as 3 clicks. Collect rich, comprehensive data on the products that are being purchased across their organization or customer base. Build in-app promotion programs that create new sources of revenue and even distributor loyalty programs. Collaborate in real time with alerts and in-app messaging and save the hours spent communicating through phone calls and emails. Take inventory from a mobile device in any environment, online or offline. About iTradeNetwork iTradeNetwork, Inc. is the leading global provider of supply chain management solutions for the food and beverage industry. Built upon deep industry expertise, a rich data foundation and the industry’s most extensive trading partner network, iTradeNetwork’s collaborative solutions allow distributors, manufacturers, operators, retailers, suppliers and wholesalers of all sizes to reduce cost, grow revenue and strengthen trading partner relationships. Today, iTradeNetwork’s growing customer list includes thousands of companies globally. For more information, visit: https://www.itradenetwork.com/. Contact Details Landis Communications Inc. Robin Carr +1 415-971-3991 itn@landispr.com Company Website https://www.itradenetwork.com/

March 01, 2022 06:03 AM Pacific Standard Time

ManiMe and Coca-Cola® Kick off Three-Year Partnership with Limited-Edition Custom-Fit Gel Manicures

ManiMe

ManiMe, the pioneer of custom-fit, stick-on gel manicures, and Coca-Cola have agreed to a three-year partnership. To kick off, the two brands will launch a limited-edition collection of custom-fit gel manicures. The ManiMe and Coca-Cola Collection will feature six unique nail art designs that celebrate Coca-Cola's iconic brand. Each design is a fresh perspective on Coca-Cola’s colors and iconography. The ManiMe and Coca-Cola Collection will be available at http://manime.co/coca-cola, starting on Feb. 28, 2022, while supplies last. A Sign of Good Taste: a matte black mani gets upgraded with raised gel features that showcase how Coca-Cola® is spelled in different languages and recognized worldwide. Happiness in a Sip: a mix of bold Coca-Cola® Red and White checkers makes for the mix-and-match mani of our dreams. Always Coca-Cola®: a collage of Coca-Cola’s® most recognizable script makes for a beautiful print for your nails. Drink Coca-Cola®: a classic Coca-Cola® Red solid mani with the option to add accent nails featuring iconic Coca-Cola® branding. Red, White & You: a swirling motif of Coca-Cola® Red and White mimics the curvature of Coca-Cola® iconic glass bottles and gives you the instantly refreshing mani. Open Happiness: a silver-foil cuticle detailing on a grey base imitates cans of Coca-Cola® and Coke®. “The collaboration with Coca-Cola marks a milestone for ManiMe as it will be our most significant, longest-standing collaboration and has the potential to expand our reach into new demographics and markets. We are so inspired to be working with a brand with such an established history,” said Jooyeon Song, ManiMe CEO, and founder. “The opportunities and gel designs are truly endless as we begin to plan the next three years of our partnership with The Coca-Cola Company’s portfolio of brands.” This partnership is the first time Coca-Cola will be working with an emerging startup beauty brand rather than one with a global or regional presence. It reflects Coca-Cola's continued investment in brands shaping the future of the consumer experience, which centers around personalization. “We appreciate The Coca-Cola Company’s ability to recognize the important role of customization for our respective industries,” said Laure Murciano, ManiMe Chief Marketing Officer. “Through our partnership, ManiMe and Coca-Cola will bring a new level of innovation to the beauty industries, all while delighting consumers with recognizable and wearable nail art designs.” ManiMe and Coca-Cola share the same love of personalization. ManiMe provides custom-fit, stick-on gel manicures through its patented 3D-modeling technologies while Coca-Cola provides refreshing experiences for consumers globally with its food and beverage products. “Throughout the years, Coca-Cola has created iconic visual assets that take our brand beyond the food & beverage industry and into the realm of our customers' everyday lives. In partnership with ManiMe, we can now offer the unique opportunity for our fans to capture these iconic moments directly on their fingertips,” said Katie Wilhelm, Associate Licensing Manager, North America, The Coca-Cola Company. Learn more about the inspiration behind the ManiMe and Coca-Cola Collection at http://manime.co/coca-cola. The ManiMe and Coca-Cola Collection can be purchased at http://manime.co/coca-cola at $25 per gel set. About ManiMe: ManiMe is the leading beauty tech company that produces custom-fit, stick on gel manicures and pedicures alongside a growing portfolio of personal care products. ManiMe is the only brand creating bespoke vegan, non-toxic, and cruelty-free gels. With its patented 3D modeling, machine learning, and laser cutting technologies, ManiMe is transforming the consumer experience and emerging as a beauty innovator. For more information, visit manime.co. Contact Details Rell Marketing & Communications Kaitlyn Palocsko kaitlyn@incommn.co

February 28, 2022 08:33 AM Eastern Standard Time

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