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Female-Led Wellness & Beauty Brand Unveils Bold, New Brand Look and Inspiring Tagline

Reserveage

Reserveage, French-inspired beauty supplement and skincare brand, has relaunched today with an eye-catching, bold, new brand look. The goal is to better reflect their mission to provide women of all ages and backgrounds with science-backed, proven products that support radiant health, well-being, and natural beauty—inside and out. With self-care as a starting point, Reserveage is redefining their approach to beauty with a holistic mindset, a purpose-filled vision, and product innovation driven by the evolving needs of women through every age and stage of their life. “Last year, we took a step back to focus on awareness studies and macro trends happening within the health and beauty space,” says Yamit Sadok, Senior Director of Marketing. “Our major takeaways were that we must meet women where they are and continue to make a fundamental shift from anti-aging to pro-aging and from an industry-driven aspirational beauty ideal to a personal ideal where women define beauty for themselves.” As part of this new direction, Reserveage charged a renowned female photographer and notable female artist to create new packaging that represents a more inclusive, broader definition of beauty, as well as the idea that beauty, wellness, and self-care are inextricably linked. Rising to the challenge, they combined a vibrant color palette with real floral photography to capture the spirit and essence of a bold, modern woman—her individuality, growth, and multi-faceted beauty. This female-driven campaign was created by women for women, which is reflected in the elevated packaging design, as well as the overarching message that beauty itself—and the products that help a woman achieve it—begin from within. In addition to the new packaging, the brand will launch a new digital and influencer campaign, website, and tagline to ensure its core consumer feels represented, understood, supported, and inspired. “We truly are a company that believes beauty doesn’t have a time limit and that what makes a woman unique is also what makes her beautiful,” says Sadok. “Our new brand look and tagline ‘Believe in your beauty. We do.’ embodies this belief and inspires women to believe it too.” The new campaign has started to rollout across Facebook, Instagram and TikTok, as well as print ads, broadcast media advertisements, and in-store takeovers at select retailers this year. Consumers can now see the new packaging available for purchase on Reserveage’s website, Amazon, Whole Foods, Vitamin Shoppe, Natural Grocers, CVS Pharmacy, Vitacost, IHerb, and soon at key retailers including King Soopers, Ingles, Raley’s, Publix Green wise locations and more. For more information visit Reserveage.com/new look or follow-on Instagram @reserveagenutrition. About Reserveage: Founded and run by woman, Reserveage is a leading wellness and beauty brand. Their name combines the words “reserve” and “age” to highlight one of their flagship supplement ingredients, resveratrol, a compound found in red wine that helps women to stay healthier for longer. They are category pioneers in the supplement space with three number one selling brands, including resveratrol, collagen, and keratin. With the addition of a new skincare line featuring a proprietary microencapsulated copper peptide technology that promotes the appearance of collagen-rich skin, they have established a complete self-care system that supports beauty, health, and well-being from the inside-out and outside in. Reserveage brings every product to market with science-backed results— ensuring high-quality, proven products that help women of all ages to look and feel radiantly healthy, inside, and out. Reserveage is available at some of the world’s top retailers, such as Amazon, Vitamin Shoppe, CVS Pharmacy, Whole Foods, Natural Grocers, King Soopers, Vitacost, Iherb, natural stores nationwide and more. For more information, please visit Reserveage’s website and @reserveagenutrition on Instagram. Contact Details Powers PR Alex Wollman +1 914-588-0313 alex@powers-pr.com Company Website https://www.reserveage.com/

July 19, 2022 09:10 AM Eastern Daylight Time

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Unocoin Collaborates With CleverTap to Offer Its Users Omnichannel Customer Experiences

CleverTap

CleverTap, the modern, integrated retention cloud, today announced it has partnered with Unocoin, India’s first crypto exchange, to optimize, accelerate their user engagement, and provide a seamless omnichannel customer experience. Through this collaboration, and by integrating CleverTap’s solution into its app, Unocoin is now equipped to better understand user behavior and has the ability to create segments based on user activity, demographics, and other parameters. Unocoin will also be able to create hyper-personalized campaigns to engage with its audience across multiple channels at the right time with precise communication. “As a platform that helps individuals with investments into cryptocurrencies, we need to be cognizant of the exact needs of our users. Understanding a customer’s behavior on our app becomes vital as this helps us provide a tailored experience. Since awareness and understanding of cryptocurrencies at large is at a nascent stage, delivering precise communication becomes all the more important,” said Suhas SK, Senior Vice President - Marketing, Unocoin Technologies Private Limited. CleverTap enables Unocoin to keep track of app activity, in-app purchases, and returning users. Unocoin will also be able to personalize customer experience using real-time behavioral data with precise predictive recommendations, leading to engagement opportunities based on each user’s exact needs. “We are delighted to partner with Unocoin in their journey to make investing in cryptocurrency easy for all. With CleverTap Retention Cloud, Unocoin will be able to hyper-personalize the experience for every investor. Today, hyper-personalization is crucial at every point in a customer’s journey and is a key enabler to growth. We are confident that with our help, Unocoin will be able to grow and offer its customers exactly what they need,” said Vikrant Chowdhary, Chief Growth Officer, CleverTap. About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronic Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter. About Unocoin Started in 2013, Unocoin is a Bangalore-based technology startup and is India’s first entrant into the bitcoin industry. The company operates India’s largest (in Indian customer base) BTC-INR trading platform which enables Indians to buy, sell, store, use, and accept bitcoin. At its peak, Unocoin processed transactions worth more than INR 2B per month for its 1,300,000+ customers. The startup has been featured among the Top 20 companies in The Fintech20: India List, and have won prestigious titles like ‘The Golden SABRE award’ in financial communications for the project, ‘Bit-by-Bit: Building Bitcoin in India’ and ‘TECH30’ award from YourStory.For more information, visit https://www.unocoin.com/in Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

July 14, 2022 04:12 AM Eastern Daylight Time

Design Guru Bobby Berk Helps Get Your Backyard Ready for Outdoor Entertaining

YourUpdateTV

Summer is here and many of us are dusting off our patios and getting ready to host family and friends. Recently, Bobby Berk, design expert from Netflix’s Queer Eye, teamed with Shutterfly on a nationwide satellite media tour to discuss some fresh and easy ways to personalize and style your outdoor space. A video accompanying this announcement is available at: https://youtu.be/qqw_Eo7WJA0 It’s time to take advantage of your outdoor space and find budget-friendly ways to make your entertaining area stand out. Luckily, with Shutterfly’s new outdoor home collections, it’s easier than ever before. The collection is made up of seven new products - from pint glasses and picnic baskets to pillows and serving platters - all uniquely designed in an array of aesthetics by independent artists, making it easy to bring your personal style into your outdoor space. According to Berk, “Infusing color is always a great way to elevate one’s outdoor tablescape. From neutral prints to earth tone colors, it's a simple way to perk up your outdoor dining scene.” Berk also suggests adding pillows to each dining chair or using a simple runner to brighten up your table. "A mistake people tend to make when designing their tablescape is choosing items that overpower the space," Berk says, "You want to make sure your space and your guests don’t feel so crowded and that they actually feel like they are outdoors.” For more information and tips on styling your outdoor space, visit shutterfly.com About Bobby Berk Berk is best known as the design guru on Netflix’s Queer Eye, but his rise to fame didn’t happen overnight. After years in the creative and design field, he took the leap to start his own brand. Epitomizing hip, urban luxury, Berk’s designs reflect a stylish and youthful spirit that perfectly fits any lifestyle. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 13, 2022 01:30 PM Eastern Daylight Time

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Assembly Releases Newest Global Luxury Brand Report: New Horizons for Luxury in China

Assembly

Hot off the press – Global omnichannel agency Assembly is back with our much-anticipated global luxury brand reports. In 2022, we release a first-of-its kind-installment, focused on the market quickly becoming the most critical for luxury brands worldwide: China. Download your copy of: LUXE IN CHINA – New Horizons for Luxury Brands In 2020, it was reported that by the year 2025, China will contribute to half of all luxury goods purchases worldwide. Two years later and that trajectory is very much on track, as experts expect China to take its place as the world’s largest luxury personal goods market within the next three years. Not only are the trends we see in this market relevant to the brands seeking to win the hearts and minds of Chinese consumers – but they also point towards luxury’s future place in the lifestyles of up-and-coming generations around the world. Where China leads in technological advances and innovation and bold, new experiences, others often follow. In the 2022 report, we look at four key defining trends, with insight and examples of successful implementation and transformation done by global brands in the Chinese market: Emerging Media Formats Our Future in the Metaverse The Evolution of Offline Immersive Experiences New Consumer Engagement Beyond Brand We also look at media investment trends across key luxury categories, as a signal of the continued digitalization of luxe brand experiences. While challenging economic conditions and the continued effects of COVID are felt by all, luxury brands are creating vibrant, truly culture-defining moments to create closer connections with luxe consumers. Get your copy today. ABOUT ASSEMBLY: Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,500 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that find change and fuel growth for brands worldwide. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information. Contact Details Assembly Kelvin Lee, Associate Director of Marketing +852 2344 6477 kelvin.lee@assemblyglobal.com Company Website https://www.assemblyglobal.com/

July 12, 2022 09:35 PM Eastern Daylight Time

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First version of the SleepX APP has been uploaded to the Google Play Store

Appyea

SleepX, a subsidiary of AppYea (OTC: APYP) a Company that is focused on the development of accurate wearable monitoring solutions to treat sleep apnea and snoring, announces that the first version of the SleepX APP has been uploaded to the Google Play Store. Without a wristband, the current version can be used for breath monitoring, snoring detection and intensity, as well as the amount of snoring per sleep session. The app also provides the user a breathing graph as well as a recording each sleep session. The app is available for free download for all versions of Android starting with version 7.0. "We decided to upload the first version for free, to increase people awareness of the importance of quality of proper breathing during sleep," said Bary Molchadsky, founder of SleepX and chairman of AppYea. “Poor sleep is associated with a compromised immune system, heart problems, reduced physical and mental performance, mood problems, obesity and many other health problems”, said Neil Kline, Founder & former CEO of the American Sleep Association, and a AppYea Board Member. “Unfortunately, most people with sleep disorder breathing problems, like sleep apnea, are undiagnosed and untreated. Our goal with this unique technology is to raise awareness and improve sleep quality so individuals can live healthier and more fulfilling lives.” Free download the SleepX APP for Android AppYea continues in-depth tests and calibration of DreamIT, its wearable data-driven wristband to treat snoring. The wearable contains a vibration motor and sensors that measure real-time physiological indications such as movement, pulse, blood oxygen level, blood pressure, etc. and send the data to the SleepX app on the user smartphone. Unique algorithms combine all data in real time and decide when to activate the vibration, at what intensity, and its duration. The gentle vibration takes you out of deep sleep into a lighter phase, a transition that trains user to breathe properly. Over a short amount of time, user’s brain and body use biofeedback to teach itself to sleep in the correct position and proper breathing technique on its own, leading to improved night breathing over time. At the user's choice, it is possible to receive comprehensive statistical reports on sleep quality and sleep health, as well as alerts about critical health changes that require consultation and follow-up. In the coming months, the company plans to launch the SleepX APP on the APPLE STORE for iPhone users and start marketing DreamIT. SleepX is an Israeli research and development company recently acquired by AppYea. The Company has developed a unique product for monitoring and treating sleep apnea and snoring. The technology is protected by several international patents and the Company plans to start serial production in 2022. The Company currently focuses its activities on the development and commercialization of its flagship product DreamIT. Legal Notice Regarding Forward-Looking Statements This release includes forward-looking statements. Such statements involve risks and uncertainties which could cause actual results to differ materially from those set forth herein. No statement herein should be considered an offer or a solicitation of an offer for the purchase or sale of any securities. Although APYP believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. Forward-looking statements, which involve assumptions and describe our future plans, strategies, and expectations, are generally identifiable by use of the words "may," "will," "should," "could," "expect," "anticipate," "estimate," "believe," "intend," or "project" or the negative of these words or other variations on these words or comparable terminology. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including but not limited to adverse economic conditions, intense competition, entry of new competitors and products, adverse federal, state and local government regulation, inadequate capital, unexpected costs and operating deficits, increases in general and administrative costs, unanticipated losses, financial condition and stock price, inability to carry out research, development and commercialization plans and other specific risks. APYP does not undertake any obligation to publicly update any forward-looking statement. Neither APYP nor SLEEPX are subject to the reporting requirements of the Securities and Exchange Commission under the Securities and Exchange Act of 1934 as amended. Contact Details AppYea inc. Bary Molchadsky +1 800-674-3561 info@appyea.com Company Website http://www.appyea.com

July 07, 2022 02:41 AM Eastern Daylight Time

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Minuteman Press Franchise Owners André and Cindie Nel Grow Business in Costa Mesa, CA

Minuteman Press International Inc

In January 2020, André and Cindie Nel realized their dream of owning a business in the US by purchasing their Minuteman Press franchise located at 2930 College Ave., Unit C in Costa Mesa. “We have both always been entrepreneurs at heart,” says Cindie. As a dynamic husband and wife duo, André and Cindie have combined their strengths to create a highly successful Minuteman Press business in Costa Mesa, California, with strong growth since buying the business during the pandemic and through to today. Journey from South Africa to Costa Mesa Hailing from South Africa, André, as part of an owner run business, built a significant multi temperature logistics and distribution company for several large US fast food franchise brands. Cindie, through her strong sales and account management skills, built an innovative telecommunications brand. Cindie shares, “André, recognizing the value in investing in leading US Franchise organizations, set about purchasing a franchise in the US. Minuteman Press International, with its solid track record and stellar reputation not only in the US but in other global markets including South Africa, made the Minuteman Press franchise opportunity a front runner. This, combined with André being a college marketing major and me being a public relations major, meant there was an obvious synergy in the commercial print world, and this made Minuteman Press the perfect business opportunity for us.” Now operating in Costa Mesa for over two and a half years, André and Cindie have fully integrated themselves and Minuteman Press into their community. André says, “Costa Mesa is an inclusive community with businesses choosing to shop and support local and we have seen huge benefits in both supporting and receiving local support. Support includes not only business but also sharing facilities and neighborhood responsibilities.” “With so much being ‘virtual’ in today’s society, print is still something tangible that people can touch and feel and use to connect more personally with potential and existing clients. If the pandemic has taught us anything, it is the importance of connecting with one another at every opportunity, be it postcards, brochures, apparel, signage, customized mailings, etc. Print is highly personal and society is craving more and not less of it.” -Cindie Nel, co-owner, Minuteman Press, Costa Mesa Building the Business in Costa Mesa To grow the business, André and Cindie have successfully differentiated themselves from the competition. André explains, “Earning our clients’ trust through personal service, quick turnarounds and over delivering on expectations sets us apart from our competitors. We’ve learned to understand each client’s specific requirements and tailor our solutions accordingly. Rather than be a ‘Jack of all Trades’ we strive to become an expert for their essential needs and grow into their requirements from there.” For Minuteman Press in Costa Mesa, key product growth areas include customized labels, stickers, books, and custom branded apparel. André says, “We’ve invested and skilled up in the label/sticker and book capabilities. We’ve realized the key is in-house, quick turnaround service. We are price competitive, however, not the cheapest in town. Our clients love our personal service, with pre-production samples and our ability to meet tight in-hand deadlines setting us apart from our larger competitors.” He continues, “We have also managed to grow our customized apparel business through a great partnership with a decorator with whom we work closely in understanding the balance between exceptional quality and meeting customer in hand dates.” When it comes to marketing the business, Cindie shares, “Our biggest growth initiatives have been online marketing through Google optimization, with our five-star Google Reviews being a massive contributing success factor. The Minuteman Press pedigree is also key in clients locating us through Internet search filters. Other major growth contributing factors have been personal networking and client referrals. One of our largest clients, a realty company, is a friend of ours and it’s rewarding to be a part of their marketing and business development success.” She adds, “When you’ve invested in paid Internet optimization and client referrals, it’s critical you answer the phone and email as quickly and as professionally as possible to ensure these opportunities are secured.” Why Minuteman Press? For André and Cindie, joining the Minuteman Press franchise family enabled them to realize their dream of owning a business while also providing additional resources and support. Cindie says, “Becoming integrated into the Minuteman Press franchise system has been seamless and successful due to the informative training at World HQ and the ongoing solid local support from our Regional VP Dan Byers and the local field team. Minuteman Press checks all the right boxes in terms of onboarding, operational and financial training, and franchise support.” She continues, “Additionally, where Minuteman Press hits the ball out the park is in the inclusive ‘Minuteman Press family’ culture where everyone supports each other in challenging times and cheers each other on and celebrates sincerely in each other’s achievements. This is what makes Minuteman Press the unique and special place that it is. During these unprecedented times we’ve all been facing, the kindness and generosity shown by our Minuteman Press family has been remarkable.” When asked about the rewards of business ownership, Cindie states, “Our biggest personal reward for owning our own business is that we get to remain connected with our children through time flexibility and the ability to support them financially. Our son, Ethan, is a Computer Science Engineering Major at UCSC. We love that we get to visit him and the beautiful campus and town of Santa Cruz. Our daughter, Madison, a Junior at San Clemente High School, is an aspiring actress and we love having the time and ability to share her dreams and passions.” Cindie adds, “Our professional rewards are how our clients have become our partners and friends resulting in doubling the turnover of our business in the brief two and a half years we’ve owned our shop. This has been achieved with the mindset that every project is about how we can add value to our clients’ businesses or employees. Without our strategic relationships with our suppliers and service providers this would be impossible, so we therefore value, support and deeply invest in these companies who are an extension of our family.” Advice to Others For others who are looking into owning a business, Cindie shares, “Our advice to business owners is to do as we did; learn from the best. The key to success is to know your local market and client base and to let them dictate what and how much to invest in in-house capabilities.” She concludes, “Become experts in your field. Never hand over a job that is anything less than exceptional and also package and label your orders in the manner that you as a client would like to receive them. Always be excited and enthusiastic about every job you do for your client and rewards will follow!” Minuteman Press in Costa Mesa is located at 2930 College Ave., Unit C, Costa Mesa, CA 92626. For more information, visit their website: https://minuteman.com/us/locations/ca/costa-mesa/ Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 06, 2022 10:00 AM Eastern Daylight Time

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Akeneo Has Been Named a Gold Medalist Within SoftwareReviews 2022 Product Information Management Market Report

Akeneo

Akeneo, the global leader in product experience management (PXM) and product information management (PIM), today announced that it has been recognized as a gold medallist and leader in the 2022 Product Information Management Data Quadrant report from SoftwareReviews, a division of research and consulting firm Info-Tech Research Group. The award is based on the collective knowledge of real users and placement is based on satisfaction with product features, vendor experience, capabilities, and emotional sentiment. SoftwareReviews named Akeneo a gold medalist as it received an 8.4 composite score, which represents the complete and aggregated satisfaction score from end users. Usability and intuitiveness, quality of features and ease of data integration were amongst the strongest capabilities associated with Akeneo, resulting in a 100% Plan to Renew reported by their users. Akeneo also secured among the highest satisfaction scores in a variety of areas representing product features including: Advanced search and filtering, allowing users to quickly find information based on filtering multiple attributes and conditions and save filters for future use. Omni-channel information delivery, the ability to deliver product information in a differentiated manner, that is specific for channel requirements. Data export, providing users multiple export options into CSV, XLSX, XML, JSON, or PDF. Akeneo also received a high Emotional Footprint score of +84, receiving high scores around innovation, inspiration and improvement. Additional Emotional Footprint Metrics in which Akeneo ranked very highly include service experience efficiency, product experience reliability, and product impact trustworthiness. The Emotional Footprint makes the SoftwareReviews Data Quadrant unique as it is the inclusion of aggregated emotional response ratings in the areas of service, negotiation, product impact, conflict resolution, and strategy and innovation. This creates a powerful indicator of overall user feeling toward the vendor and its product from the software users’ point of view. “We’re incredibly happy that customers are having such a positive experience with us and our product,” said Ali Hanyaloglu, Senior Director of Product Marketing at Akeneo. “We’re constantly working towards raising the bar for a seamless and unique experience for users.” About SoftwareReviews Data Quadrant Awards and Software Reports SoftwareReviews Data Quadrant Awards recognize outstanding vendors in the technology marketplace as evaluated by their users annually. Top vendors in a software category are eligible to receive Data Quadrant Gold Medals, provided their net-promoter scores meet the threshold for sufficiently high user satisfaction across four areas of evaluation: vendor capabilities, product features, likeliness to recommend, and vendor experience. In-depth product evaluation reports are available at http://www.softwarereviews.com. About SoftwareReviews SoftwareReviews is a division of Info-Tech Research Group, a world-class research and consulting firm established in 1997. Backed by two decades of research and advisory experience, SoftwareReviews is a leading source of expertise and insight into the enterprise software landscape and client-vendor relationships. By collecting real data from business professionals, the SoftwareReviews methodology produces the most detailed and authentic insights into the experience of evaluating and purchasing enterprise software. About Akeneo Akeneo is a global leader in Product Experience Management (PXM) helping businesses with products to unlock growth opportunities by delivering a consistent and compelling product experience across all channels, including eCommerce, mobile, print, points of sale and beyond. With its open platform, leading PIM, add-ons, connectors and marketplace, Akeneo PXM Studio dramatically improves product data quality and accuracy, simplifies catalog management, and accelerates the sharing of product information across channels and locales. Leading global brands, manufacturers, distributors and retailers, including Thras.io, Staples Canada, boohoo.com, and Air Liquide trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo, brands and retailers can activate product experiences in any channel, therefore driving improved customer experiences, increased sales, reduced time to market, accelerated global expansion, and increased team productivity. For more information: https://www.akeneo.com. Contact Details North 6th Agency for Akeneo Erin Pugh +1 212-334-9753 Akeneo@n6a.com Company Website https://www.akeneo.com

July 06, 2022 09:00 AM Eastern Daylight Time

SUN, SAND & YOUR SMARTPHONE

YourUpdateTV

Technology and Lifestyle Expert, Stephanie Humphrey, partners with Affirm, THX Ltd., and VAIO to explore ways consumers can include tech into their longer summer days and nights. A video accompanying this announcement is available at: https://youtu.be/Cxp49uDveT8 The summer sun is sure to heat things up, but there’s nothing hotter than scoring the latest tech gadgets, like new computers and audio devices, to enhance the warmer months ahead. Additionally, tech makes summer travel easier to manage thanks to certain app-based services. In fact, more people plan to travel this summer with 73% of consumers taking an average of two trips. Over 148 million travel bookings are made annually, with an estimated 700 million people booking online by 2023. U.S. consumers not only rely upon tech for their travel needs, but also everyday purchases, including summer apparel, fitness, and electronics. More than one-third of people use shopping apps between two and five times a week, while 28% use them at least once a day. Technology and Lifestyle Expert, Stephanie Humphrey says whether home or vacationing, consumers can enjoy the season thanks new gear and gadgets. COMPUTER TECH: The popularity of hybrid work schedules and learning from home has increased the demand for computers over the past two years. In fact, more people are expected to work from home throughout the summer months. Humphrey says many of us have found a new life balance when it comes to work and free time, adding, “It’s estimated that more than 36 million of us will work remotely by 2025. That means we’re going to need something that fits our lifestyles.” VAIO, the premier Japanese computer brand known for exceptional quality notebooks equipped with the latest technology, expands its FE Series to offer new high-performance laptops with an impressively long battery life to work, create, game, and watch entertainment from anywhere, for longer. It's equipped with 12th Gen Intel® Core™ processors, Windows 11—and with THX® Spatial Audio—which means an immersive lifelike soundscape for enjoying all types of entertainment. The new VAIO FE laptops deliver maximum performance and immersive experiences in a slim, portable design. Humphrey says it's 10 hours of battery life and powerful computing capabilities, makes the VAIO FE Series a perfect fit for on-the-go lifestyles, especially during summer travel. For more, go to Walmart.com Direct Link: usa.vaio.com AUDIO TECH: Due to an increase in outdoor activities and travel, smartphones, smart speakers and audio devices see a spike in sales during the summer months. The technology expert points out the different ways sound can enhance everyday moments, saying, “I’m thinking about those big summer block busters, at home movie nights, and gaming experiences.” Humphrey highlights how superior sound started years ago with Film Maker, George Lucas. He wanted to get the best audio possible for the moviegoing experience, so he founded THX. Fast forward to today, the company’s first consumer product—the THX Onyx gives consumers master quality audio whether at home or on the go, offering cinematic and studio quality audio right from its laptop. Humphrey says it’s incredibly easy to use with the “Plug and play” functionality and is compatible with all mobile devices, like Windows, Mac (and iOS and Android too). The THX Onyx portable DAC amp (digital-to-analog converter) provides crystal clear audio when listening over headsets to movies, music, streaming or games from any mobile device. It can be paired especially with the VAIO laptop for a superior portable entertainment system, and it also is plug-and-play amp to upgrade your audio from any laptop or smartphone listening! For more, to Amazon.com. Direct Link: https://www.thx.com/thx-onyx Instagram: Instagram TikTok: TikTok YouTube: YouTube FINANCIAL TECH: Humphrey recommends using technology to help manage the costs of shopping this summer, saying, “I have a great way for consumers to pay at their own pace whether it’s shopping for electronics (like the VAIO laptop or THX Onyx), summer apparel, fitness or even travel.” Affirm gives people the flexibility to stay in budget when shopping for new summer tech by letting consumers pay over time, with no late or hidden fees. Humphrey adds, “You get to spread out the costs of summer tech essentials from outdoor speakers to cameras and more, at retailers like Amazon, Target, Walmart, GoPro and others.” If approved, shoppers can use Affirm to pay over time at more than 200,000 retailers in the U.S. and will never be charged more than the amount they agree to upfront. Humphrey concludes with, “This is a great way to shop your favorite stores online or in-store and pay later. You’ll see Affirm at checkout, or you can request a virtual card in the Affirm app.” Find out more at www.affirm.com. Instagram: LINK LinkedIn: LINK Twitter: LINK Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 01, 2022 11:00 AM Eastern Daylight Time

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Claravine Named a 2022 AdExchanger Programmatic Power Player

Claravine

Claravine, a pioneer in data integrity with its platform, The Data Standards Cloud, has been named to AdExchanger's 2022 Programmatic Power Players List. The Top 50 Programmatic Powers Players list is a definitive list of the top agencies and strategic partners in the digital advertising industry. Claravine empowers a proactive approach to data by activating standards across people and technology, bridging the silos that limit speed and decisions across digital experiences. The company has seen tremendous growth in customer adoption since the start of the year and has expanded its executive team with the appointments of Jackie Cooper as Vice President of Customer Experience and Olivia Mills as Senior Manager of People and Culture. "We are honored to be recognized as one of the leaders in the programmatic industry," commented Verl Allen, CEO of Claravine. "It’s our mission to ensure organizations have the best solution available to establish global data standards from the start in order to shift their focus, efforts and attention on how to better utilize data to enhance digital campaign performance. The Programmatic Power Players list further validates our consistent effort in enabling global organizations to create standards across their entire ecosystem for faster decisions and greater agility.” As first-party data becomes paramount and industry-wide demand grows for more solutions for data standardization, measurement, and personalization, Claravine is substantially expanding its integration library to be compatible with more of the major platforms powering digital advertising, including measurement solutions, creative optimization and customer data. Claravine also recently closed its Series B funding round in the amount of $16M. The investment enables the company to grow key teams including product management, engineering, sales, customer success and marketing. AdExchanger’s Programmatic Power Players were chosen from the hundreds of submissions received from across the globe. A team of judges evaluated each entry based on the strength and breadth of its offerings, its documented case studies and client references. In addition to being named to AdExchanger’s Programmatic Power Players list, Claravine was also recently named a “Momentum Leader” and “High Performer” in the Spring 2022 G2 Rankings. The company has ranked consecutively for the last five quarters in categories such as best relationship, support and easiest to do business in the enterprise relationship index for the data governance category. About Claravine Claravine is a pioneer in Data Integrity for the global enterprise. We empower a proactive approach to marketing measurement by activating data standards across people and technology, bridging the silos that limit speed and decisions. That’s why nearly a quarter of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. www.claravine.com Contact Details Kite Hill PR Michael Kocher michael@kitehillpr.com Company Website https://www.claravine.com/

June 29, 2022 08:30 AM Eastern Daylight Time

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