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US Department of Agriculture Has Launched Youth Program to Help “Defend the Flock”

YourUpdateTV

Young people are the future of our poultry farming industry and more people have embraced raising chickens at home. That’s why the US Department of Agriculture has launched its Flock Defender Youth Program that includes online interactive games and educational materials to help people keep their birds healthy. The web site is also a great resource if you are new to poultry or already own birds. a video accomplaying the news release can be found here: https://youtu.be/tIrCkgswQGM Protecting the health and safety of our nation’s poultry must be a top priority for flock owners of all ages. The Flock Defender Youth Program is an extension of the Defend the Flock biosecurity awareness campaign and includes resources and activities for the next generation of poultry-keepers. Flock Defender is Biosecurity Outreach Effort Aimed at Youth and Student Audiences Youth are the future of our nation’s poultry farming and industry. The Flock Defender outreach program shares the agency’s existing Defend the Flock message that encourages and prepares all poultry owners to implement diligent biosecurity practices with future and aspiring growers. APHIS provides youth, students and their leaders parents, and teachers with many digital resources they can use during meetings, classes and when caring for their flocks. Biosecurity Education Kit Help future and aspiring poultry growers learn about biosecurity with the Biosecurity Education Kit. Youth leaders and teachers can use this guide which includes puzzles and worksheets to use at classes and club meetings. Online Biosecurity Game “Flock Facts: Test Your Knowledge” is an interactive game from USDA/APHIS that uses a simple format to help students become familiar with the basics of biosecurity. In this game, students will travel around a poultry farm and answer true or false questions related to biosecurity principles laid out by the National Poultry Improvement Plan. This game is recommended for grades 4-8. Biosecurity Workbook Whether you are new to poultry or already own birds, make poultry biosecurity an “every day, every time” practice. The Defend the Flock Biosecurity Workbook features seasonal tips and worksheets to create and record your personal biosecurity plan. The Defend the Flock Resource Center brings together biosecurity information and free resources from USDA and other experts, including growers, veterinarians, state agencies, scientists, and industry professionals, including checklists, resource guides, videos, and other tools. Contact Laura Febbi Diversity Marketing and Communications laura.febbi@diversitymc.com 973-377-0300 x15 Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 17, 2023 12:00 PM Eastern Daylight Time

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Minuteman Press Franchise in Cranberry Township, PA Moves to New Location

Minuteman Press International Inc

The Minuteman Press franchise in Cranberry Township has moved to a brand new facility located at 1185 Freedom Road, Cranberry Twp, PA 16066. Rich Coyner has owned the business for six years, while the shop itself has been operating for over 20 years. Rich shares, “Our original location was initially setup to accommodate offset presses and a backroom operation with little retail-facing space. We moved away from the offset press business five years ago and needed a fresh look that allows our customers to see how technology has changed the way we deliver printed services to them.” He continues, “We moved into a larger space that is wide open and enables our clients to see more of our operation and capabilities. Our digital presses are near the front of the store and clients can see how we move a job from print to completion. We also added a larger lobby area with display racks for logo apparel and a display case for our promotional products lines. Our lobby is also wide open and accessible for customers in accordance with ADA guidelines.” Growing the Business When asked how he’s grown Minuteman Press in Cranberry Township since purchasing the business six years ago, Rich highlights the following: “ Diversification / Expansion of Products – When I purchased the business, the focus was only on printing paper products. We have expanded into promotional products, logo apparel, EDDM and direct mail, wide format printing, and more. I eliminated our offset presses, purchased a Xante Envelope Press, added 2 new digital presses and upgraded all of our equipment by purchasing a new challenge cutter, Baumfolder Folding Machine and Graphic Whizard Perf & Scoring machine to ensure we could provide quality products in a timely manner. We also expanded our marketing efforts to pursue promotional products and apparel opportunities from our existing customer base. Acquisition – I acquired an independent print shop that was a few miles north of me and rolled his business into our existing operation. Networking – I am a Board Member on the largest Chamber of Commerce group in the Greater Pittsburgh area – The Pittsburgh North Regional Chamber – and I leverage these networking opportunities and relationships to market my business. Community Welcome Wagon – I’ve also partnered with the local Welcome Wagon business – North Pittsburgh Greeting Co. – who welcomes all new businesses to the area and provides them a list of local businesses and goodies to help them get their business off the ground. We offer 500 Free Business cards and 500 Envelopes as a way of welcoming them to the area and letting them know we can support their printing and marketing needs.” Rich adds, “We have a great team that enjoys meeting the needs of our customers. I know that if I continue to invest in good people, new technology and keep things moving forward, the customers will stay with us. At Minuteman Press, we continue to evolve and strive to get better at everything we do to make sure our customers are happy and satisfied with our work. If we can provide a solution, we do it! And if for some reason we can’t, we’ll point them in the right direction.” Career Change & Franchise Support Prior to buying the business, Rich shares, “I spent over 30 years in the transportation & logistics industry, 20-plus years working in Corporate America for three Fortune 500 companies and the last 12 years running a privately held third-party logistics organization. I knew how to run a company but was not sure what I wanted to do so I became involved in franchise consulting as a Certified Franchise Consultant. I came across Minuteman Press in Cranberry Twp and decided to purchase it. I knew how to run a company but knew nothing about the printing industry, so I did some research and worked with the local SBDC to better understand the industry and its future potential.” Over the past six years, Rich has continued to receive ongoing franchise support from Minuteman Press International. He explains, “Minuteman Press provides a great platform to run your business along with a diverse vendor base to meet just about any needs a customer may have. Their FLEX software is a great tool for managing day-to-day operations and my central facility work is about 35%-40% of my business because we have such great vendors in the Minuteman Press program. I can do more sales with less staff using the central facility model.” Advice for Others As for what advice he would give to other business owners, Rich says, “The best advice I can give is run your business – don’t let it run you. It’s important to not let the business run you as you need to let your employees run the day-to-day and you need to be thinking big picture. Know what you want to be today, tomorrow and the next day – the world does not stand still so if you slow down it will pass you by.” Rich adds, “Also, treat your employees well! Without your team, you cannot meet the challenges of being a successful business owner.” For more information on Minuteman Press in Cranberry Township, PA, visit their website: https://minuteman.com/us/locations/pa/cranberry-township/ Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 17, 2023 10:00 AM Eastern Daylight Time

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San Diego Wave FC Announces Multi-Year Partnership with Trust & Will

Trust & Will

San Diego Wave FC is proud to announce a multi-year partnership with Trust & Will, the leading digital estate planning and settlement platform in the U.S. This partnership marks Trust & Will's first venture into the world of professional sports sponsorships and reinforces the club's commitment to empowering its athletes to create lasting legacies, on and off the field. As the Official Estate Planning Partner of San Diego Wave FC, Trust & Will will provide invaluable resources and guidance to the club's players, staff, and fans. Through customized estate planning, such as wills and trusts, the partnership aims to empower Wave FC players and staff to take control of their financial affairs and protect their loved ones. “Trust & Will is an industry leader who shares our vision of providing a legacy on and off the field in San Diego,” said San Diego Wave FC President Jill Ellis. “We’re excited to welcome them to the club and the Wave Family.” Nearly 60% of American adults do not have a will or trust. Trust & Will provides an easy and secure way to create estate plans and settle estates online, with the ability to customize legal documents that adhere to individual state and county guidelines. Creating an estate plan allows you to specify your wishes when distributing assets, making healthcare decisions, and designating guardians for children and pets. In addition to being the Official Estate Planning Partner of the club, Trust & Will will be prominently featured at all of the Wave's home games at Snapdragon Stadium, serving as the presenting sponsor of all San Diego's goals. "We are proud to partner with the Wave; they embody everything that Trust & Will stands for, like legacy, family, fun, and a bit of a competitive spirit," said Cody Barbo, Founder and CEO of Trust & Will. "We’re honored to take this partnership to the next level with a multi-year commitment to one of the best teams in the country and are grateful to work with such a talented group of individuals. Furthermore, congrats and good luck to all of the Wave players who will be representing Team USA in the World Cup this summer." San Diego Wave FC and Trust & Will are excited to embark on this journey together, championing the importance of estate planning and empowering athletes with financial tools to help achieve their goals. ABOUT TRUST & WILL Trust & Will is simplifying estate planning and settlement with attorney-approved, legally valid documents and processes designed to adhere to individual state guidelines. Since 2017, we’ve helped hundreds of thousands of Trust & Will members leave their legacy with an affordable way to create an estate plan or settle the estate of a loved one. Our platform uses bank-level encryption that protects customer data and complies with the highest security standards, including SOC 2 and HIPAA. Trust & Will is the official estate planning benefit provider for AARP members, along with several leading financial institutions, who all believe in our mission of helping every family leave their legacy. ABOUT SAN DIEGO WAVE FC San Diego Wave FC is currently in its second season as a club after historic success in its inaugural campaign. In 2022, the San Diego Wave made history as the NWSL’s first expansion team to reach the playoffs and advanced all the way to the Semi-Final. In its first-year, the Wave won four out of five of the 2022 NWSL End of Season Awards with Casey Stoney winning Coach of the Year, Kailen Sheridan as Goalkeeper of the Year, and Naomi Girma becoming the first rookie to win two awards, Rookie and Defender of the Year.San Diego also shattered both the NWSL’s regular-season and playoff attendance records, with 32,000 and 26,215 fans at its home of Snapdragon Stadium. To kick off the 2023 season, the Wave broke another attendance record for the largest home opener in league history with a crowd of 30,854. Contact Details Trust & Will Danielle Nuzzo +1 631-807-7772 danielle@trustandwill.com Company Website https://trustandwill.com

July 17, 2023 07:01 AM Eastern Daylight Time

The Department Of Education Issues Recommendations For How Educators Should Approach The Use Of AI – Benzinga Dives Deeper With EdTech CEO

Amesite Inc.

By David Willey, Benzinga Follow the latest news from Amesite, Inc. Dr. Ann Marie Sastry, CEO of Amesite, Inc. (NASDAQ: AMST), recently appeared on Benzinga’s All Access Live, a live show where Benzinga highlights companies and leaders who are transforming their industry. Amesite is an eLearning platform and content provider powered by artificial intelligence (AI). The company is looking to revolutionize the traditional educational experience and harness the power of AI for the next generation of learners. Amesite has had an AI-first approach from its inception, and Dr. Sastry spoke about how this “build-to-integrate” approach has given the company both philosophical and technical advantages in the market. The company sees that the world is moving rapidly toward the integration of AI across all sectors, and it believes that this is creating a need for services that make AI readily available and part of daily life. Also, on a very practical level, Dr. Sastry believes companies that don’t adopt AI will quickly become obsolete and be left behind in the fast-changing economic environment. Amesite is addressing this need both by integrating AI technology into its platform and by educating its users in AI competence. One way it is doing this is by offering a free course on the fundamentals of ChatGPT. Amesite’s AI-First Framework In fact, Amesite moved early to integrate language learning model (LLM) technology, and it recently announced the launch of its Version 6.3 (V6) platform, which incorporates GPT4 technology. This means that courses hosted on Amesite’s platform take advantage of cutting-edge AI features to provide a premium Learning Management System (LMS). Dr. Sastry explained how with Amesite, people can harness AI to answer questions and create content, enabling the delivery of mass customized, deeply engaging learning experiences. Dr. Sastry credits their provision of AI solutions as one of the reasons why Amesite delivers a high retention rate of 99% for learners on its platform. Dr. Sastry highlighted Amesite’s GPT-4 powered AI bot, which is available 24/7 to provide learners with support and answers to their questions. The platform also has a feature that allows for contextualized information. That means courses on popular topics will include a sidebar populated with current news stories to complement the course material with up-to-date sources. These features, and Amesite’s approach, make it an increasingly popular choice for organizations looking to leverage AI. “The world is moving very fast,” said Dr. Sastry. “You have to have the infrastructure and the mindset. We are an AI-first company, we have been thinking about this for a long time, and we’re integrating it very rapidly.” Amesite recently published a free integration white paper that can be downloaded by the public here. The Need For An AI-Powered Learning System The interview occurred following the Department of Education issuing recommendations for how educators should approach the use of AI in a learning environment. A survey of 1,000 college students found that more than 60% had used ChatGPT for help with homework, and a third had used it on a written assignment. This means that it is important to integrate ChatGPT and other AI tools into the classroom, not only to provide learning benefits but because it is crucial for helping students approach technology in a controlled and supportive environment. This is what Amesite is looking to do through its premium platform and eLearning service. Amesite has already worked with numerous institutions, including universities, museums, and corporations, to deliver important educational and upskilling training. Read more about Amesite’s position as a cutting-edge adopter of AI in education. Amesite Inc., an artificial intelligence driven platform and course designer, provides online products in the United States. The company uses machine learning to offer a mass customized experience to learners. Its customers include businesses, universities and colleges, K-12 schools, and non-profit organizations. The company was incorporated in 2017 and is headquartered in Detroit, Michigan. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Amesite, Inc. +1 734-876-8141 info@amesite.com Company Website http://www.amesite.io

July 14, 2023 09:25 AM Eastern Daylight Time

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Reading, Writing, and…Renting: Airbnb Helps US Educators Earn Extra Income by Hosting

YourUpdateTV

Now that the summer break is finally here, teachers and educators have an opportunity to earn extra income by hosting on Airbnb. Recently, Airbnb Superhost, Katy Severe, conducted a satellite media tour to talk about her experience being Airbnb host and share tips for any educators considering Hosting during the summer break. A video accompanying this announcement is available at: https://youtu.be/ZeizUJJRJQ8 Like other Americans, teachers have had to navigate the rising cost of living, often on tight salaries. To help make ends meet, teachers have taken to hosting on Airbnb as an option to help supplement income during summer months and beyond. In 2022, teachers collectively earned more than $330 million1 - including $110 million2 during the summer months alone. This money helps provide a meaningful boost in income when class is not in session, and can help cover household bills, pay for everyday expenses, and fund hobbies outside of the classroom. Educator Hosts have long been a part of the Airbnb community. In 2022, the number of US educators hosting on Airbnb increased by nearly 10 percent3 compared with the previous year, underscoring the fact that more and more teachers are taking advantage of the economic benefits of home sharing. Hosting is now easier than ever Airbnb has made it easier than ever to become a Host with Airbnb Setup and over 25 new features and upgrades for Hosts. For those looking to become a Private Room Host, Airbnb recently introduced Airbnb Rooms, an all-new take on the original Airbnb that helps guests travel more affordably, connect with people and have authentic experience, and get to know their Hosts. In 2022, over 25 percent of US teachers on the platform were private room Hosts4. In the current economic environment, Airbnb believe this idea is more important than ever. These teachers understood the assignment by taking advantage of hosting on Airbnb, and guests are giving them A+’s all around. Make your home do the work this summer by signing up to Host on Airbnb. Every Host’s experience hosting is unique. Host booking numbers may vary widely depending on many factors, including availability, price, acceptance and cancellation rates, and the demand in the listing location. 1According to internal Airbnb data between January 1, 2022 – December 31, 2022 of Hosts who self-reported as teachers or professors. 2According to internal Airbnb data between June 1, 2022 and August 31, 2022 of Hosts who self-reported as teachers or professors. 3The number of self-identified teachers or professors who earned income by hosting from January 1, 2022 – December 31, 2022 compared to January 1, 2021 – December 31, 2021. 4According to internal Airbnb data between January 1, 2022 – December 31, 2022 of Private Room Hosts who self-reported as teachers or professors. Katy's Bio: Katy Severe is an Airbnb Superhost living in Des Moines, Iowa with her husband and two young kids. In the fall of 2019 they bought their dream home, complete with a 'mother-in-law' unit in the basement. Following the pandemic, Katy and her husband decided to list their basement suite on Airbnb. Almost two years later, Katy has earned super host status with close to 300 5-star reviews and no plans to stop hosting anytime soon! Katy holds a Masters degree in education and is in her 16th year of teaching. She started her teaching career as a fourth grade teacher in Oregon before moving to Iowa in 2011. The extra income earned from hosting has allowed Katy to work part-time as an adjunct instructor at a local university, and also start her own tutoring business. When she's not teaching, Katy enjoys spending time with her family, exploring the outdoors, gardening, reading, and creating art. About Airbnb Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home and has since grown to 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer one-of-a-kind stays and unique Experiences that make it possible for guests to experience the world in a more authentic, connected way. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 13, 2023 04:19 PM Eastern Daylight Time

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Artificial Intelligence In Healthcare: A Potentially Strong Opportunity For BioSig Technologies (NASDAQ: BSGM)?

Benzinga

By Rachael Green, Benzinga BioSig Technologies, Inc. (NASDAQ: BSGM) announced a new collaboration agreement in June with Reified Labs, a technical advisory service specializing in advanced artificial intelligence (AI). Together, BioSig and Reified will research and develop an AI medical device platform with the potential to transform the way doctors treat a range of common health problems from heart arrhythmias to peripheral nerve disorders like Amyotrophic Lateral Sclerosis (ALS) or nerve damage. An AI Medical Device Platform Built On Cutting Edge Research Reified Labs is headed by Dr. Alexander D. Wissner-Gross, one of the advisory firm’s founders and a Harvard- and MIT-trained computer scientist, physicist, investor and entrepreneur. Dr. Wissner-Gross has spent decades researching AI, machine learning, and its applications in healthcare. Through Reified Labs, he and his team of scientists and engineers have collaborated with dozens of biotechs and medtechs to develop cutting-edge diagnostic and treatment tools for healthcare providers. In a statement on the collaboration, Dr. Wissner-Gross said that the potential applications of AI and digital signal processing “continues to present a promising opportunity for realizing key medical advances relating to disorders of the peripheral nervous system.” Past collaborations with Reified have already been fruitful for BioSig, resulting in published research on AI-enhanced ECG mapping and multiple patent applications. In fact, back in September of 2020, an abstract titled Computational Reconstruction of Electrocardiogram Lead Placement, co-authored by Dr. Alexander D. Wissner-Gross of Reified LLC and Dr. Suraj Kapa of the Mayo Clinic, et al., was published illustrating that the transformative potential of artificial intelligence and machine learning in healthcare is vast. To develop the platform, the companies will train the AI platform using electrocardiogram (ECG) ad intra-cardiac electrogram (IECG) data from BioSig’s patented PURE EP platform, which has already been used in over 3,000 procedures and featured in peer-reviewed clinical research. PURE EP is a breakthrough technology that captures cardiac signals while eliminating environmental noise for clearer, sharper data, even for the subtler or more complex signals that are easy to miss with conventional ECG and iECG tech. This has potentially helped make cardiac ablations — a procedure used to treat irregular heartbeats — faster and more precise. It’s provided similar benefits to other procedures as well as become a helpful tool in leading labs, including Mayo Clinic, Cleveland Clinic, Texas Cardiac Arrhythmia Institute and Kansas City Heart Rhythm Institute. By training the AI on this precision signaling data along with additional healthcare datasets, the team hopes to develop more advanced electrophysiology tech for healthcare providers. Once trained, the AI could help with real-time data analysis and improve every stage of the clinical workflow. The resulting tech could then be integrated into PURE EP to add even more functionality to the platform. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

July 13, 2023 09:00 AM Eastern Daylight Time

Goodway Group Welcomes New Chief Client Officer Marc Ducnuigeen

Goodway Group

Goodway Group, a leading data-driven and technology-enabled digital media and marketing services firm, has appointed Marc Ducnuigeen to the new position of Chief Client Officer. Ducnuigeen brings over 25 years of industry experience to the team with prior leadership roles at global agencies. This strategic hire is the latest signifier of Goodway Group's commitment to continued growth and delivering innovative solutions to its clients. Reporting directly to Jay Friedman, CEO of Goodway Group, Ducnuigeen will play a pivotal role in expanding the agency's client base, improving operational efficiency, and spearheading innovative solutions. With a strong track record of success, he brings deep industry knowledge and a wealth of expertise to further enhance Goodway Group's capabilities. Goodway Group has witnessed significant growth in recent years, broadening its services to include the development and strategy behind retail media networks, which empower retailers to increase revenue streams and extend influence across the web. Jay Friedman, CEO of Goodway Group, expressed his enthusiasm for the new appointment, stating, "We are thrilled to welcome our new Chief Client Officer to the Goodway team. With Marc’s rich leadership experience and intimate knowledge of CPG and retail, we are confident in his ability to boost Goodway’s upward trajectory and expand our client base across verticals.” As former Chief Operating Officer and President of The Integer Group, Ducnuigeen has decades of experience in executive leadership and global commerce, delivering brand solutions for Omnichannel, eCommerce, DTC, Social Commerce, Connected Commerce Media, Digital, Retail and Activation. He has served as the Omnicom Global Client Leader for P&G for the past 16 years and has successfully led major client relationships with brands such as Maytag, Pella, MasterCard and Kellogg’s. “I’m incredibly excited to bring my results-oriented approach to the award-winning team at Goodway Group in my new role as Chief Client Officer,” Ducnuigeen said. “Goodway’s outstanding company culture, data-driven strategies and innovative digital advertising solutions are the best in the business, and I can’t wait to see what we are able to accomplish together.” About Goodway Group Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Contact Details Kite Hill PR for Goodway Group Julia Worthington +1 973-722-7881 goodwaygroup@kitehillpr.com Company Website https://www.goodwaygroup.com/

July 12, 2023 10:00 AM Eastern Daylight Time

Symbiome Partners with THG Ingenuity to Scale E-Commerce Offerings

Symbiome

Symbiome, a leading microbiome-nourishing skincare company, has announced a partnership with THG Ingenuity – an end-to-end direct-to-consumer (DTC) partner of choice for brands looking to connect with consumers through a multichannel commerce approach. The collaboration will focus on leveraging THG’s extensive reach to expand Symbiome’s offering globally. “Right now, nearly all our customers are in America. THG’s global footprint, and end-to-end platform, will allow us to seamlessly fulfill into Europe, the Middle East, and throughout the South-East Asian region,” said Adam Klausner, Symbiome’s Chief Operating Officer. According to Lane Barrocas, THG’s Vice President of eCommerce for North America, THG is experiencing a significant uptick of interest by consumers shopping for science-based skincare, particularly in the microbiome vertical. “Our partnership with Symbiome will allow them to quickly, efficiently and profitably grow and scale their DTC business, while helping to build brand awareness and creating a halo-effect, as they expand into other points of distribution within the market.” About Symbiome Symbiome is a San Francisco-based microbiome biotechnology company focusing on health and wellness. They are the developers of the Symbiome ® brand of BioIntact ® fermented skincare products that nourish and protect the skin and its microbiome, restoring what our skin has lost in the modern world. Symbiome has sponsored three international academic research expeditions deep into the Amazon rainforest, defining an evolutionary reference for the microbiome and transforming our understanding of the healthy human microbiome. Symbiome scientists have translated this groundbreaking research into a line of unique, proprietary skincare products formulated with naturally fermented, Amazonian botanicals. The brand's skincare lineup includes ten clean, organic, sustainable, and traceable products — each with less than eight ingredients. Learn more about Symbiome, and follow Symbiome on Instagram, LinkedIn and Facebook. About THG Ingenuity THG Ingenuity is a unified commerce platform with full stack technology, digital and operations omnichannel capabilities, parented by THG Holdings plc, a vertically integrated, digital-first consumer brands group, retailing its own brands plus third-party brands, via its e-commerce technology, infrastructure, and brand-building expertise. Contact Details BPCM Ali Taekman ali@bpcm.com Company Website https://www.symbiome.com

July 12, 2023 09:30 AM Eastern Daylight Time

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LUCKIE & CO. NAMED CREATIVE AND BRAND AGENCY OF RECORD FOR RACETRAC

Luckie & Co

Marketing firm Luckie & Co. has been named the creative and brand agency of record for RaceTrac. Luckie will be responsible for brand strategy, advertising creative, analytics, social content strategy, and communications planning. The agency won the business in a competitive pitch against four other finalists in May 2023. Headquartered in Atlanta, RaceTrac is one of the top 20 convenience store chains in the United States, and the second largest privately held business in the state of Georgia. A third-generation, family-owned company, RaceTrac has 570 locations across the southern United States. Luckie will support RaceTrac’s store marketing, business-to-business programs, and promotional partnerships with strategy, business intelligence, and creative resources. “RaceTrac has a transformational vision for growth that is both innovative and consumer-centric,” said John Gardner, president and CEO of Luckie. “We have the enviable job of blending data and creativity to help the company expand, drive preference, and deliver the most engaging and meaningful guest experiences.” In 2023, Luckie is celebrating its 70 th year as an independent, family-owned agency. The company has offices in Birmingham and Atlanta and long-standing partnerships with some of the South’s top consumer brands, including Regions Bank, Little Debbie, Jack’s Family Restaurants, Blue Cross Blue Shield, and Panama City Beach. “We appreciate Luckie’s data-focused approach to marketing and the expertise they have helping brands get closer to their customers,” said Jamie Miller, RaceTrac’s Executive Director of Marketing. “It was clear to us in the pitch that they understand our mission and can offer innovative ways to help us grow. We are excited to partner with the Luckie team.” About Luckie: Luckie is a creative, data-driven agency that builds brands and brand experiences to solve real business problems and achieve results luck canât explain. It is one of the top privately held marketing firms in the Southeast. Luckie works with companies in healthcare, travel & tourism, consumer packaged goods, and financial services including Regions Bank, Alabama Power, GlaxoSmithKline, Little Debbie, and Panama City Beach. The company has offices in Birmingham, Atlanta, Raleigh and Decentraland. About RaceTrac: Headquartered in Atlanta, Georgia, family-owned RaceTrac has been serving guests since 1934 and now operates 570 convenience store locations in Alabama, Georgia, Florida, Kentucky, Louisiana, Mississippi, Texas and Tennessee. While operating under its mission of making people's lives simpler and more enjoyable, RaceTrac stores offer guests an affordable one stop shop featuring a wide selection of food and beverage favorites, including Swirl World frozen desserts, freshly ground, freshly brewed coffee and competitively priced fuel. Contact Details MKE Communications Mary Eitel +1 678-733-1535 mary@mkecommunications.com Nicholas Wolaver +1 678-358-7476 nicholas.wolaver@gmail.com

July 12, 2023 09:14 AM Eastern Daylight Time

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