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The Outset Brings a New Beginning to Skincare

The Outset

Today, globally recognized actor Scarlett Johansson and her co-founder, entrepreneur, and beauty/fashion executive Kate Foster Lengyel, announced the highly anticipated US launch of The Outset, a modern collection of consciously clean, minimalist skincare essentials free from trends, harsh ingredients, and gender/age stereotypes. Anchored in purpose, The Outset celebrates The Start of You™ from product to mission, an ethos of optimism and empowerment also woven into philanthropic efforts that foster new beginnings for people and the planet. After years of serving as the face of several luxury beauty brands, Johansson made the conscious decision to step back from endorsements and immerse herself in the business of beauty with the ultimate goal of developing her own brand that represented her vision and values, but more importantly, answered unmet consumer needs. She spent five years educating herself on the industry, formulations, product development and brand identity, and partnered with Foster to conduct in depth market research to better understand what consumers wanted. With a vision to create a modern classic in skincare, Johansson and Foster were validated by what they learned and set out to develop an accessible approach to prestige beauty that is clean, reliable and democratic, proving that less is not only more, but what is in demand. The full range includes a thoughtfully curated collection of five skincare essentials that can be used as a full regimen or paired with your existing skincare, as these formulas will not compete with other active ingredients. Products are all under $55 and available on TheOutset.com beginning March 1, 2022. “I wanted to create and represent a brand that felt true to me, something real and intimate that others could see themselves in, too,” said Johansson. “The Outset was inspired by my own skincare ritual - a consistent routine of cleansing, prepping and moisturizing that keeps my skin on track and camera ready. I’ve found that great skin starts with the basics, and consumers we spoke with similarly expressed a desire to return to the essentials.” No matter where you are on your skincare journey, The Outset offers a simplified skincare solution that allows you to begin again. In a world of overcomplicated skincare routines and active ingredients that can irritate, The Outset believes that less is more and takes the guesswork out of skincare by offering skin-friendly, effective formulas that can be used by all. “The Outset provides benefit-driven formulas that don’t disrupt the skin barrier and instead work to preserve skin for the future,” said Foster. “Through our research, we found that 96% of prestige beauty consumers are generally happy with their skin and are more focused on preservation rather than transformation. The Outset is where simplicity and purpose meet; we help consumers find freedom in the uncomplicated through non-toxic yet effective formulas that nourish skin of all genders and generations.” Inside every product is The Outset’s signature Hyaluroset™ Complex, a clean ingredient blend that acts as a botanical alternative to hyaluronic acid. This nourishing powerhouse complex provides immediate and lasting hydration, plumping the skin to help reduce the look of fine lines while improving radiance. THE COLLECTION The Cleanser / Gentle Micellar Antioxidant Cleanser ($32) The Prep Serum / Firming Vegan Collagen Prep Serum ($46) The Moisturizer / Nourishing Squalane Daily Moisturizer ($44) The Night Cream / Restorative Niacinamide Night Cream ($54) The Eye Cream / Smoothing Vitamin C Eye + Expression Lines Cream ($42) At the heart of the line is the Daily Essential Regimen, a simple 3-step effort inspired by Johansson’s own daily routine: (01) Cleanse, (02) Prep and (03) Moisturize. This minimalist and clean approach is represented via a tightly curated and refillable skincare system that includes The Cleanser, The Prep Serum and The Moisturizer to soothe, hydrate, and rebalance the skin. The Outset excludes 2,700 potentially harmful ingredients to meet only the highest clean beauty standard, a “free from” list that is twice as long as standard beauty brands. Any ingredients that are incomplete, questionably sourced or unsatisfactory were banned. The Outset is fragrance-free, vegan, gluten-free, and nut allergen free, dermatologist and allergy tested, suitable for sensitive skin, and Leaping Bunny certified. Designed with sustainability in mind, the packaging incorporates glass, bio-resin and/or post-consumer recycled materials where possible, and product cartons are made with FSC certified materials. The brand is also a member of 1% for the Planet and has pledged to donate 1% of annual sales to support nonprofit organizations focused on the environment. “The Outset means a new beginning, which feels more relevant than ever at a time when we are all starting over and pressing the reset button,” said Johansson. “It took years for us to build a brand that was backed by quality and purpose, and I’m thrilled to finally share The Outset with the world. It’s an exciting beginning for me, as well.” For more information, images or quotes, please contact: BPCM Laura Schroeder, Director, Clean Beauty & Wellness, lschroeder@bpcm.com About The Outset: The Outset creates purposeful skincare products that are consciously clean and mindfully designed to elevate your everyday. Envisioned by Scarlett Johansson and her co-founder Kate Foster Lengyel, The Outset believes that clean and effective skincare should be universal, accessible and essential. Driven by values of radical simplicity, conscious minimalism, and universal optimism, The Outset helps people embrace the elemental and find freedom in the uncomplicated. The Outset is where you begin, again. theoutset.com | @theoutset on Instagram and TikTok About Scarlett Johansson: Scarlett Johansson is Founder and Chair of The Outset, a new clean beauty brand focused on simplicity via consciously clean ingredients and mindfully designed products. A Tony and BAFTA winner and two-time Academy Award nominee, Johansson is the highest grossing female actor of all time. She was most recently seen in the final installment of the Avengers film series, Avengers: Endgame, and reprised her role as “Natasha Romanoff / Black Widow” in the highly anticipated stand-alone film Black Widow. She earned Academy Award nominations for her work in Marriage Story, directed by Noah Baumbach, and in Taika Waititi's JoJo Rabbit. Other recent roles include Sing and Sing 2, Avengers: Infinity War, Lucy, Under the Skin, Ghost in the Shell, Isle of Dogs and Her, which earned her a Best Actress Award at the Rome Film Festival. A champion for giving back, Johansson has served as Global Ambassador for Oxfam and RED, and has actively supported philanthropic organizations including USA Harvest, Feeding America, AmfAR, Meals on Wheels, Solar Responders, Soles4Souls, and Planned Parenthood. About Kate Foster Lengyel: Kate Foster Lengyel is co-founder and CEO of The Outset. Foster is an entrepreneur and executive from the beauty and fashion industries. Her first foray into entrepreneurship was as founder and CEO of a digital platform focused on word-of-mouth product recommendations, which was acquired by media powerhouse Meredith Corporation in January 2020. Foster’s knowledge of e-commerce, marketing and brand strategy was built through a career of leadership roles at companies including the beauty division of Victoria’s Secret and Juicy Couture. Foster holds three degrees: an MBA from Columbia Business School, an MPS from the Fashion Institute of Technology concentrating in Beauty Marketing and Management and an AB from Colgate University. Foster volunteers her time as a mentor for Colgate’s Entrepreneurship Program and resides in Brooklyn with her husband and their two children. Contact Details Laura Schroeder lschroeder@bpcm.com

March 01, 2022 10:00 AM Eastern Standard Time

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LevLane Advertising Announces SVP, Partnerships and Development

LevLane

LevLane Advertising, a full-service, award-winning advertising agency based in Center City, Philadelphia, has announced Carl Cherkin, former Vice President of Communications and Business Development at Philadelphia Union, as the agency’s first Senior Vice President of Partnerships and Development. LevLane is a nationally recognized agency which offers creative services, brand planning, social media strategy, public relations, analytics, and more. It was founded almost 40 years ago and has grown to employ more than 75 full-time employees today. Bruce Lev, LevLane’s CEO, Chief Creative Officer, and co-founder, said that while driving in new business and expanding the agency’s presence in the region are primary goals for Cherkin, he fully expects him to step in and contribute in areas outside of partnerships and development. “That’s just who Carl is, and the exact reason we brought him onto our team.” In his previous role at Philadelphia Union, Cherkin was a member of the executive team responsible for launching Philadelphia Union, the city’s successful Major League Soccer team, where he remains a consultant, now in his 13 th season with the club. In addition to the ground-breaking launch, he established a number of successful relationships with corporate sponsors, Chambers of Commerce, and a vast and varied array of businesses, while continuing to generate a continuum of profitable business development opportunities at all levels for the club. Prior to his work in business development and communications, he had a successful career spanning decades in journalism and public relations. For Cherkin, the transition from Emmy Award-winning television sportscaster to business development executive was natural. “I’ve spent my entire career making connections and building relationships, it’s what I love to do,” he said. “I am looking forward to being a part of the team that pushes LevLane into its next phase of growth. We have incredible talent here and my hope is that our reputation for attracting creative powerhouses and impressive clientele makes us the number one agency in Philadelphia and mid-Atlantic region.” The agency has experienced steady growth throughout the past several decades—the decision to bring on a senior vice president for partnerships and development ensures that the agency as a whole remains energized. ‘‘This is an exciting time for LevLane and for me as well. I’ve been given a unique opportunity to work in an environment where the culture, already created, is so vitally important. That my lifelong friend Bruce Lev has been the driving force behind that culture, makes it that much more meaningful,” said Cherkin. “It’s incredibly motivating and at the same time challenging, to know that any and all of contributions I make to this extraordinary group of people will continue to enhance the growth and success of LevLane and its clients.” About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA, that has been building brands that people love for nearly 40 years. Contact Details Lauren Stralo +1 610-401-4825 lstralo@levlane.com Company Website https://www.levlane.com

March 01, 2022 08:07 AM Eastern Standard Time

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CSG Celebrates Milestone Implementation of Its Award-Winning Revenue Management SaaS Solution on AWS

CSG

CSG ® (NASDAQ: CSGS) helps the world’s most innovative companies ease the complexity of business transformation through innovative customer engagement, revenue management and payments solutions. Today at Mobile World Congress, the company celebrated its 25 th successful cloud revenue management solution implementation with CBTS, a division of Cincinnati Bell. This latest implementation hosted on Amazon Web Services (AWS) further solidifies CSG’s experience in delivering secure, scalable and agile software as a service (SaaS) business support systems (BSS) technologies that support the delivery of next-gen digital services. “Over the past decade, CSG has built the cloud revenue management market through collaborative innovation and flawless execution on AWS,” said Chad Dunavant, Chief Strategy and Product Officer at CSG. “Our work with forward-thinking brands, like CBTS, highlights our technical expertise and strategic vision to create extraordinary experiences not only for our customers, but for our customers’ customers. In this highly competitive age of converged connectivity, we have set the standard for how communications service providers can seamlessly build and offer dynamic, compelling digital services, while opening the doors to future-ready opportunities.” Recognized as an advanced tier AWS ISV Accelerate Partner, CSG delivers high-level customer experiences for global brands, revenue growth at scale, and infrastructure cost savings. The use of CSG’s award-winning, cloud-based solution on AWS helps companies launch and scale new digital services quickly to meet the ever-rising demands of today’s connected consumer economy and stay a step ahead for future growth. “CBTS continuously evolves to better serve the changing needs and demands of our customers in the digital age,” said Shannon Mullen, Senior Vice President of Administrative Services at CBTS. “To meet and exceed these expectations, we are investing in tools, processes and technology to deliver exceptional experiences to our customers. Choosing CSG provides the foundation for achieving this goal. Not only does the solution give us the flexibility, convenience and efficiencies we need to scale our operations and meet our growth goals, but CSG’s customer-centric culture and strong reputation made it the clear choice for our business.” “Working together, CSG and AWS make it easier for telecommunications companies to transform and modernize their BSS stacks” said Antonello Arpino, Principal BSS Business Development Manager at AWS. “Using SaaS solutions developed on AWS, telecommunications companies can accelerate their transformation journeys. CSG’s expertise in implementing 25 BSS SaaS implementations on AWS will help telcos of any size address the complexity of BSS transformation and turn it into a competitive advantage.” CSG’s portfolio of digital monetization solutions deliver best-in-breed SaaS technology that drive digital commerce innovation and create extraordinary customer experiences. To learn more about CSG on AWS, visit: www.csgi.com/portfolio/csg-and-amazon-web-services/ # # # About CSG CSG is a leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary. Our cloud-first architecture and customer-obsessed mindset help companies around the world launch new digital services, expand into new markets, and create dynamic experiences that capture new customers and build brand loyalty. For 40 years, CSG’s technologies and people have helped some of the world’s most recognizable brands solve their toughest business challenges and evolve to meet the demands of today’s digital economy with future-ready solutions that drive exceptional customer experiences. With 5,000 employees in over 20 countries, CSG is the trusted technology provider for leading global brands in telecommunications, retail, financial services, and healthcare. Our solutions deliver real world outcomes to more than 900 customers in over 120 countries. To learn more, visit us at csgi.com and connect with us on LinkedIn and Twitter. Copyright © 2022 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names which are referenced in this document are the property of their respective owners, and all rights therein are reserved. Contact Details CSG Tammy Hovey +1 917-520-2751 tammy.hovey@csgi.com Company Website https://www.csgi.com

March 01, 2022 04:00 AM Mountain Standard Time

Miller Proposes Major Increase in Texas State Guard Funding

Media Kamp, LLC.

On the eve of what could be a historic Texas primary election, candidate for Lt. Governor Daniel Miller is proposing tougher measures to protect the Texas border. The first plank of Miller’s “Stop the Invasion” border security plan is the complete militarizing of the Texas State Guard (TSG). According to the office of Maj. Gen. Tracy Norris, Texas Adjutant General, the proposed funding for the TSG for biennium fiscal 2022-2023 as recommended by the Texas Senate is to be $211,972,936. This would be a reduction in military spending from the current biennium fiscal of $234,396,109 – a funding reduction of $22,423,173. Daniel Miller finds this to be a move in the wrong direction for the safety of Texans. Gov. Greg Abbott and Lt. Governor Dan Patrick have boasted of their funding for border security of $2 billion dollars – which is.008% of on-the-books Texas government spending. Such a paltry appropriation for border security clearly indicates that current Texas government has no intention of securing the border with Mexico, in spite of the tough rhetoric that is currently thrown into the messaging echo chamber. A statement from Daniel Miller: “The Bible teaches us that where you put your money is where your heart is. At these funding levels for our Texas military, it’s obvious that Mr. Abbott, Mr. Patrick, and the Texas Legislature do not possess the heart or desire to secure our international border with Mexico. “That’s why today, on the eve of Texas Primary Election Day, and just two days from Texas Independence Day, I’m proposing exceeding the appropriated $2 billion dollars by Abbott and Patrick for border security with an appropriation of $4 billion dollars to our Texas State Guard within the next approved budget of the 2023 regular session. Those funds will be allocated toward the beginning stages of fully equipping our Texas State Guard for the mission of stopping the Texas border invasion. “Just last week, our campaign manager had a lengthy conversation with a chaplain of the TSG. He told our CM, ‘It would be nice if we could just get body armor, and our appropriations on time’. Mr. Abbott, Mr. Patrick, and the Texas Legislature are neglecting and disrespecting our Texas men and women that wear our uniform, and misusing them in a time of crisis.” The Texas State Guard is the sovereign military of Texas, which unlike the Texas National Guard, cannot be federalized. It is a volunteer force in which members are obligated to purchase their own uniforms. They are currently being used essentially as a Red Cross in camouflage that’s called into action for humanitarian missions. Miller believes they should be deployed to the Rio Grande with the primary role of defending the Texas international border from the current unceasing invasion of illegal citizens from other global nations. Segments of the Texas State Guard are currently deployed to the border region in exclusively support roles at the rear of the struggle. After being properly equipped, Miller’s “Stop the Invasion” border security plan would reassign them frontline duties with aggressive rules of engagement. Contact Details Sharon Macasil Sharon@mediakamp.com

February 28, 2022 06:28 PM Eastern Standard Time

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Connective Earth Announces Channel Partnership with News Direct

Connective Earth

Connective Earth is pleased to announce a strategic channel partnership with News Direct, a state-of-the-art news and content distribution service founded by former Business Wire president, Gregg Castano, designed to meet the demands of modern media outreach. The partnership signals the alignment of two strategic advisors who will leverage their skills, solutions, and proprietary approaches to better serve their clients within the PR, IR corporate communications community. This partnership will provide Connective Earth clients and members a seamless transition when working within its award-winning technology, by Carii, Inc., to distribute press releases at a fraction of the time, effort and cost of other legacy wire services. News Direct has further disrupted the traditional financial news and earnings distribution workflow with its industry-first feature, SimpliFi™. Now, busy IROs can save valuable time—and likely thousands of dollars—while maintaining total control and protecting pre-market data with the highest security protocols in the industry. Further, every News Direct public company distribution includes insightful analytics and an Equity Impact Report to track the impact of your market-moving news in real time. Don Schreiber CEO of Connective Earth commented, “The Connective Earth-News Direct partnership enables us to build upon our end-to-end ESG Offering: Delivering and amplifying Corporate ESG achievement. We stand ready to help businesses gain control and execute in today’s ESG conscious environment, quickly and efficiently.” “Legacy newswires, which so many brands have relied on for decades to distribute their company news, remain tethered to a traditional model. At News Direct we have reimagined every step of the news distribution workflow to meet the modern-day demands of IR and PR professionals.” said, Gregg Castano, CEO, News Direct. “We are proud to partner with Connective Earth, which has earned its reputation as a leader in providing ESG guidance and compliance. “Companies are confused by the lack of standardized ESG reporting and the jargon being used in the sustainability world. They need assistance from experts to navigate their enterprises to a more ESG compliant and sustainable world,” said Peter C. Fusaro, Partner, Connective Earth. To learn more about News Direct, please visit https://newsdirect.com. Contact Details Connective Earth Don Schreiber +1 203-557-4426 don@connective.earth Company Website https://www.connectiveearth.com/home

February 28, 2022 08:03 AM Eastern Standard Time

International Association of Political Consultants Condemns Russia Invasion of Democratic Ukraine

International Association of Political Consultants

Matthew Klink, President of the International Association of Political Consultants (IAPC) released the following statement in reaction to Russia’s invasion of Ukraine. “We join the global community in condemning Vladimir Putin’s decision to invade Ukraine. The fledgling Ukrainian democracy is the victim of an unprovoked action by Russia. They should cease this destructive action and immediately restore the democratically elected government and illegally seized territory.” “For over 54 years IAPC members have promoted democracy around the world. We are distressed to see an authoritarian government, in this case Russia, attempt to depose the democratically elected government of Ukraine.” “Democratic governments around the world need to come to the aid of a fellow democracy. We are witnessing increasing attacks on democracy around the world, and Russia’s actions only act as encouragement for other dictators and despots. The free and democratic nations of the world need to stand up to such a brazen assault on democracy.” “The IAPC stand in solidarity with the people of Ukraine and offer their support for the restoration of the democratically elected government of President Volodymyr Zelensky.” Established in 1968, The International Association of Political Consultants is committed to fostering democracy and the democratic process throughout the world. Members span a variety of political backgrounds and activities fostering the growing and diverse profession of political consulting as well as the practical aspects of democratic elections. Please note: Members of the IAPC are available for commentary on the ongoing crisis in the Ukraine. Contact Details President - IAPC Matt Klink +1 310-283-6267 matt@klinkcampaigns.com Vice President - Communications IAPC Marcel Wieder +1 416-907-2126 marcel@aurorastrategy.com Company Website https://www.iapc.org

February 25, 2022 04:02 PM Eastern Standard Time

You Deserve a Vacation: St. Kitts is Warm, Welcoming and Full of Adventure

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/a0K1buK6eC4 New year, new outlook, new travel plans. You might be asking yourself, is there ever a bad time for a Caribbean vacation? For those looking for a truly immersive Caribbean experience without the crowds, look no further than St. Kitts. Known for its rich history and picturesque landscape, St. Kitts is an authentic Caribbean destination that offers visitors a riveting getaway. The island is currently amongst the highest vaccinated Caribbean nations, and international travelers must be vaccinated to visit. Travelers who love destinations where they can pair relaxation with activities that align with their interest, whether that is music or culinary or history or adventure, will discover St. Kitts offers it all! Wander the secluded beaches and rainforests that stretch for miles or hear the pulsating sounds of nature as you explore via ziplines, ATVs, and jet skis. Embark on a leisurely ride on the Caribbean’s only authentic scenic passenger train, hike to the rim of a dormant volcano, or dive into an ancient shipwreck. Embrace the scents of a smoky, sizzling beach barbecue, and taste culinary delights fresh from the sea. Indulge your wanderlust in one-of-a-kind attractions such as the UNESCO recognized Brimstone Hill Fortress National Park. With an array of attractions and experiences available, St. Kitts is the ideal destination for adventure seekers, history buffs, culinary enthusiasts, and leisure lovers alike. This unique combination is what makes St. Kitts a quintessential Caribbean destination unlike any other. Visit StKittsTourism.KN for more information Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 25, 2022 12:00 PM Eastern Standard Time

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The Channel Company Acquires Global Marketing and Data Services Agency bChannels

The Channel Company

The Channel Company, the premier provider of news, insights, strategy, events, and marketing services for the technology channel in the United States, today acquired bChannels, a leading global marketing and data services agency specializing in the technology channel. With this strategic acquisition, The Channel Company will scale its full portfolio of services worldwide. It also adds powerful new data-driven capabilities to expand its clients’ partner networks and drive revenue. “The acquisition of bChannels is a bold step in our commitment to give our customers every advantage in the marketplace. This creates an unmatched portfolio of solutions that will transform how we enable our clients to win — anywhere in the world,” said Blaine Raddon, CEO of The Channel Company. bChannels provides scalable to- and through-partner marketing services, powerful partner data analytics, and market intelligence. The bChannels portfolio has tremendous synergy with The Channel Company’s end-to-end ecosystem of business outcome-driven strategy, insights, events, and marketing services. A Powerful Combination of Unique Strengths The Channel Company offers a wide range of products and services focused on the technology channel, including its CRN media entity, top industry events, online communities, consulting, research, education, and a full-service marketing agency. Adding bChannels to The Channel Company’s portfolio means that customers already familiar with The Channel Company’s offerings will now have access to exciting new capabilities. bChannels helps global technology vendors accelerate revenue growth to and through channel partners with its portfolio of services, including in-region marketing, data analysis, and competitive intelligence. Powering the bChannels product offering is its Intelligent Index TM database, the world’s largest partner capability database of more than 660,000 partners. Customers of bChannels will benefit from the extensive portfolio of additional marketing, creative, events, and consulting services that The Channel Company offers. Shared Goals and Values The Channel Company and bChannels share a common vision to provide clients with the best possible outcomes, employees with career development opportunities, and the company with a bold commitment to strategic growth. “Our organizations share a similar culture of client excellence, innovation, and deep technology channel expertise. We also share the vision to offer the most powerful suite of services for the technology industry in any market across the globe,” said Phil Gowing, Group CEO and Founder of bChannels. “This acquisition positions us to capitalize on the significant growth opportunity around data analytics, market intelligence, and the need for highly strategic global marketing within the technology channel. We welcome bChannels to The Channel Company family and look forward to working together to transform our customers’ and our employees’ growth,” said Raddon. bChannels’ M&A advisor was Grant Thornton UK and legal advisor was Capital Law Limited. The Channel Company received legal advice from Jones Day and due diligence advice from Alvarez & Marsal. About The Channel Company Headquartered in Westborough, MA, The Channel Company has been servicing the technology channel community for over 35 years. From CRN, the #1 source of technology news, insights and analysis for the IT Channel, to industry-leading events that connect clients to customers, to powerful research and engaging education to accelerate growth, to transformative marketing services to maximize investment, The Channel Company provides a full suite of business outcome-driven services focused on addressing the channelâs unique needs. The Channel Company is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. www.thechannelcompany.com About bChannels With offices in the U.K., U.S., Spain, Malaysia, and Australia, bChannels is a leading global marketing and data services agency specializing in the channel. bChannels has helped global technology vendors accelerate revenue growth to and through channel partners for over 22 years through their portfolio of digital marketing, partner enablement and data intelligence services. bChannels provides a genuine presence in all regions and has a deep understanding of the cultural, economic, and market dynamics within them. This ensures delivery of program and project outcomes that maximize the sales potential in every partner network. www.bchannels.com Contact Details The Channel Company Corporate Communications +1 508-531-9172 corporatecommunications@thechannelcompany.com Company Website https://www.thechannelcompany.com

February 25, 2022 08:00 AM Eastern Standard Time

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The Channel Company Acquires Global Marketing and Data Services Agency bChannels

The Channel Company

WESTBOROUGH, MA – The Channel Company, the premier provider of news, insights, strategy, events, and marketing services for the technology channel in the United States, today acquired bChannels, a leading global marketing and data services agency specializing in the technology channel. With this strategic acquisition, The Channel Company will scale its full portfolio of services worldwide. It also adds powerful new data-driven capabilities to expand its clients’ partner networks and drive revenue. “The acquisition of bChannels is a bold step in our commitment to give our customers every advantage in the marketplace. This creates an unmatched portfolio of solutions that will transform how we enable our clients to win — anywhere in the world,” said Blaine Raddon, CEO of The Channel Company. bChannels provides scalable to- and through-partner marketing services, powerful partner data analytics, and market intelligence. The bChannels portfolio has tremendous synergy with The Channel Company’s end-to-end ecosystem of business outcome-driven strategy, insights, events, and marketing services. A Powerful Combination of Unique Strengths The Channel Company offers a wide range of products and services focused on the technology channel, including its CRN media entity, top industry events, online communities, consulting, research, education, and a full-service marketing agency. Adding bChannels to The Channel Company’s portfolio means that customers already familiar with The Channel Company’s offerings will now have access to exciting new capabilities. bChannels helps global technology vendors accelerate revenue growth to and through channel partners with its portfolio of services, including in-region marketing, data analysis, and competitive intelligence. Powering the bChannels product offering is its Intelligent Index TM database, the world’s largest partner capability database of more than 660,000 partners. Customers of bChannels will benefit from the extensive portfolio of additional marketing, creative, events, and consulting services that The Channel Company offers. Shared Goals and Values The Channel Company and bChannels share a common vision to provide clients with the best possible outcomes, employees with career development opportunities, and the company with a bold commitment to strategic growth. “Our organizations share a similar culture of client excellence, innovation, and deep technology channel expertise. We also share the vision to offer the most powerful suite of services for the technology industry in any market across the globe,” said Phil Gowing, Group CEO and Founder of bChannels. “This acquisition positions us to capitalize on the significant growth opportunity around data analytics, market intelligence, and the need for highly strategic global marketing within the technology channel. We welcome bChannels to The Channel Company family and look forward to working together to transform our customers’ and our employees’ growth,” said Raddon. bChannels’ M&A advisor was Grant Thornton UK and legal advisor was Capital Law Limited. The Channel Company received legal advice from Jones Day and due diligence advice from Alvarez & Marsal. About The Channel Company Headquartered in Westborough, MA, The Channel Company has been servicing the technology channel community for over 35 years. From CRN, the #1 source of technology news, insights and analysis for the IT Channel, to industry-leading events that connect clients to customers, to powerful research and engaging education to accelerate growth, to transformative marketing services to maximize investment, The Channel Company provides a full suite of business outcome-driven services focused on addressing the channelâs unique needs. The Channel Company is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. www.thechannelcompany.com About bChannels With offices in the U.K., U.S., Spain, Malaysia, and Australia, bChannels is a leading global marketing and data services agency specializing in the channel. bChannels has helped global technology vendors accelerate revenue growth to and through channel partners for over 22 years through their portfolio of digital marketing, partner enablement and data intelligence services. bChannels provides a genuine presence in all regions and has a deep understanding of the cultural, economic, and market dynamics within them. This ensures delivery of program and project outcomes that maximize the sales potential in every partner network. www.bchannels.com Contact Details The Channel Company Corporate Communications +1 508-531-9172 corporatecommunications@thechannelcompany.com Company Website https://www.thechannelcompany.com

February 25, 2022 08:00 AM Eastern Standard Time

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