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News Release Digital Asset Direct

Fruitables® Celebrates The Fun Side of Healthy in Your Dog’s Bowl

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/Ccg5OIMqwNw A healthy diet is fundamental to a fit and happy dog. According to the Association for Pet Obesity Prevention, deciding what you feed your pet may be the most important thing you do for them. By choosing what they eat, pet owners can help their pet live life to the fullest by maintaining a healthy weight. So, what is the first step to setting your beloved pooch on the road to a healthy diet? Have you thought about pumpkin? It’s fall, and pumpkin is everywhere. While you’re grabbing your pumpkin coffee, share a pumpkin treat with your dog! Pumpkin is a healthy and delicious treat for dogs. By choosing healthy treats like Fruitables ®, you can help your pet live life to the fullest by maintaining a healthy weight. Many Fruitables treats feature pumpkin, like Pumpkin & Blueberry baked treats and Pumpkin Spice Skinny Minis ®. The Fruitables line of healthy dog treats was inspired by the weight-loss and digestive-health properties of pumpkin, which is a staple ingredient in many Fruitables treats. Learn more about Fruitables, visit Fruitablespet.com/blog or follow on Facebook or Instagram at @fruitablespettreats. To purchase Fruitables online or to find a retailer near you, please visit https://fruitablespet.com/store-locator. About Fruitables: Fruitables ® was created by people with a passion for innovation and advanced nutrition, with a primary focus on harvest-fresh ingredients. Founded in 2008, the Fruitables brand relies on advanced nutrition that uses fruits and vegetables to balance taste, calorie control and gratification for a treat dogs will enjoy. Fruitables is a proud part of Manna Pro, a recognized leader in pet care and nutrition with well-established brands in the companion pet, backyard chicken, equine and small animal categories. For more information about Fruitables, visit https://fruitablespet.com/. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 08, 2021 01:00 PM Eastern Daylight Time

Video

ThreatModeler Announces Commitment to Global Cybersecurity Advocacy Efforts as a 2021 Cybersecurity Awareness Month Champion

National Cyber Security Alliance

Automated Threat Modeling Leader Becomes Joins Worldwide Initiative to Reinforce the Importance of Proper Cybersecurity Protection Measures for Individuals and Organizations in an Increasingly Connected World ThreatModeler today announced its commitment to Cybersecurity Awareness Month, held annually in October, by signing up as a 2021 Champion and joining a growing global effort to promote the awareness of online safety and privacy. The Cybersecurity Awareness Month Champions Program is a collaborative effort among businesses, government agencies, colleges and universities, associations, nonprofit organizations and individuals committed to the Cybersecurity Awareness Month theme of ‘Do Your Part. #BeCyberSmart.’ “At ThreatModeler, we empower organizations to securely develop their most crucial applications and infrastructure.” said Archie Agarwal, Founder and CEO of ThreatModeler. “In line with Cybersecurity Awareness Month, ThreatModeler is proud to continue our work in championing industry best practices and ensuring organizations have the knowledge and the tools to stay well ahead of major vulnerabilities moving forward.” More than ever before, technology plays a part in almost everything we do. Connected devices have been woven into society as an integral part of how people communicate and access services essential to their wellbeing. Despite these great advances in technology and the conveniences this provides, recent events have shown us how quickly our lives and businesses can be disrupted when cyber criminals and adversaries use technology to do harm. Cybersecurity Awareness Month aims to shed light on these security vulnerabilities, while offering actionable guidance surrounding behaviors anyone can take to protect themselves and their organizations. Everyone has a responsibility to do their part in securing our interconnected world. This year, the Cybersecurity Awareness Month’s main weekly focus areas will revolve around: Understanding and implementing basic cyber hygiene, including the importance of strong passphrases, using multi-factor authentication, performing software updates and backing up data. Recognizing and reporting phishing attempts whether it’s through email, text messages, or chat boxes. Empowering individuals to not only practice safe online behavior, but consider joining the mission of securing our online world by considering a career in cybersecurity! Making cybersecurity a priority in business by making products and processes “secure by design” and considering cybersecurity when purchasing new internet-connected devices. If everyone does their part – implementing stronger security practices, raising community awareness, educating vulnerable audiences or training employees – our interconnected world will be safer and more resilient for everyone. Now in its 18th year, Cybersecurity Awareness Month continues to build momentum and impact with the ultimate goal of providing everyone with the information they need to stay safer and more secure online. ThreatModeler is proud to support this far-reaching online safety awareness and education initiative which is co-led by the National Cyber Security Alliance and the Cybersecurity and Infrastructure Agency (CISA) of the U.S. Department of Homeland Security. For more information about Cybersecurity Awareness Month 2021 and how to participate in a wide variety of activities, visit staysafeonline.org/cybersecurity-awareness-month/. You can also follow and use the official hashtag #BeCyberSmart on social media throughout the month. About ThreatModeler ThreatModeler is an automated platform that provides a sustainable, self-service threat modeling practice for applications and infrastructure that evolves as your infrastructure grows. ThreatModeler encourages collaboration through its simple process flow diagram-based functionality that’s easy to use in the creation of threat models that identify, prioritize and mitigate threats, while communicating them broadly. ThreatModeler integrates with JIRA, Jenkins, and Azure Boards and Pipelines, with bidirectional web services API also unifying stakeholders in collaboration. Teams are empowered to code fearlessly and deliver new products with security built in as early as the design phase, which is based on global security and compliance standards. About Cybersecurity Awareness Month Cybersecurity Awareness Month is designed to engage and educate public- and private-sector partners through events and initiatives with the goal of raising awareness about cybersecurity to increase the resiliency of the nation in the event of a cyber incident. Since the Presidential proclamation establishing Cybersecurity Awareness Month in 2004, the initiative has been formally recognized by Congress, federal, state and local governments and leaders from industry and academia. This united effort is necessary to maintain a cyberspace that is safer and more resilient and remains a source of tremendous opportunity and growth for years to come. For more information, visit staysafeonline.org/cybersecurity-awareness-month/ About National Cyber Security Alliance The National Cyber Security Alliance is a nonprofit alliance on a mission to create a more secure connected world. We enable powerful, public-private partnerships in our mission to educate and inspire individuals to protect themselves, their families and their organizations for the collective good. Our primary partners are the Department of Homeland Security’s Cybersecurity and Infrastructure Security Agency (CISA) and our Board of Directors, which includes representatives from ADP; AIG; Bank of America; Cofense; Discover; Eli Lilly and Company; ESET North America; Facebook; KnowBe4; La-Z-Boy; Lenovo; Marriott International; Mastercard; Microsoft; Mimecast; NortonLifeLock; Paubox; Proofpoint; Raytheon Intelligence & Space; Terranova Security; US Bank; VISA; Wells Fargo. The National Cyber Security Alliance’s core efforts include Cybersecurity Awareness Month (October); Data Privacy Day (Jan. 28); Identity Management Day; and CyberSecure My Business™. For more information on the National Cyber Security Alliance, please visit https://staysafeonline.org. Contact Details Mike Stolyar threatmodeler@luminapr.com Company Website https://www.threatmodeler.com

October 07, 2021 09:00 AM Eastern Daylight Time

News Release

Creating Buzz PR Announces ‘Be Your Own Publicist‘ Class For Entrepreneurs & Small Business Owners

Creating Buzz PR

Creating Buzz PR, one of California and Arizona’s most creative and respected public relations firms, will offer publicity classes for small business owners that typically could not afford the prices of a respected PR firm. Ellie Lowney, founder of Creating Buzz PR, has catapulted companies such as Superstition Meadery and Personality Hotels from small start ups to thriving mid size business’s through her creative campaigns. Called ‘Catapult Your Brand With Publicity’, this class will teach entrepreneurs all they need to know to get coverage in respected media outlets such as USA Today, Entrepreneur.com, CNN, Forbes, Local and real (unpaid) TV coverage, local and real print and digital News outlets, INC.com, and much more. “I want to help even the playing field for small business owners” states Ellie. “They are the backbone of America and so many have great ideas and intentions but fail in the first year or two, which is sad.” According to statistics published in 2019 by the Small Business Administration (SBA), about twenty percent of business startups fail in the first year. About half succumb to business failure within five years. By year ten, only about 33% survive. “I know one of the main reasons entrepreneurs fail is because they don’t put enough time, energy, and money into promoting the business”, states Ellie. “I have seen it with friends and potential clients. There is often an attitude of “if I build it - they will come,” so they put tons of money into interior design, or a quality product, and website, but then don’t have enough money left for marketing.” Quality PR firms, including Creating Buzz PR, charge $150.00 to $500.00 and up - per hour, with a minimum of $3000.00 per month, and many small business owners can not afford that. “To hire a good PR pro is expensive because it is time consuming to do it right and requires a talented person who can wear many hats including research to create the right campaign and brand, writing great stories, pitching the media (sales), being a sleuth to find those perfect journalists, etc”. “It is not for the faint of heart. Companies should know it is like hiring your content creation team, sales team, business coach, idea person, project manager, connector, and more in one or two people.” Being a small business owner herself and having many friends that are entrepreneurs, Ellie saw the need for classes for startups, that have more time than money, to put into promotion. “Entrepreneurs should always be thinking of promoting and how they can gain credibility and interest from their target market before they even start the business” states Ellie. The first three classes of the six week course will cover how to write a compelling story and make it newsworthy, finding the right journalists and media outlets, writing press releases, media alerts, and pitches, and - most importantly - how to pitch the media. The second half of the course will cover newswires, such as News Direct and Cision, plus social media, business building events, media stunts, and more. The classes will be interactive through Zoom and will be kept to a small group, so all attendees can ask questions and get personalized help. Additionally there are specific class’s for health and aesthetic practice publicity and hospitality and restaurant publicity. “I so believe in publicity in respected media outlets and what it can do for a brand,” states Ellie. I have seen it happen with my clients, where they see their sales triple, then skyrocket, in a few short months from great press, or see their business launched from just one event.” About Creating Buzz PR and Ellie Lowney Ellie is a writer and senior communications specialist with twenty years experience in PR and marketing. Ellie has led campaigns for companies and brands such as The Fairmont Hotel, Core Institute, Superstition Meadery, WorldWildlife Fund, Pacific Autism Centers, Personality Hotels, Biogenesis Nutraceuticals, and many more. She started in PR in San Francisco and started Creating Buzz PR in 2017. Creating Buzz PR, 4232 N 32nd Street, Phoenix, AZ., 85018 www.creatingbuzzpr.com https://creatingbuzzpr.com/catapult-your-brand-2/ About Creating Buzz PR and Ellie Lowney Ellie is a writer and senior communications specialist with twenty years experience in PR and marketing. Ellie has led campaigns for companies and brands such as The Fairmont Hotel, Core Institute, Superstition Meadery, WorldWildlife Fund, Pacific Autism Centers, Personality Hotels, Biogenesis Nutraceuticals, and many more. She started in PR in San Francisco and started Creating Buzz PR in 2017. Creating Buzz PR, 4232 N 32nd Street, Phoenix, AZ., 85018 https://www.creatingbuzzpr.com https://creatingbuzzpr.com/catapult-your-brand-2/ Contact Details Creating Buzz PR Ellie +1 415-948-5275 Elizabeth@CreatingBuzzPR.com Company Website https://www.creatingbuzzpr.com

October 07, 2021 06:00 AM Eastern Daylight Time

GRYT Health to Host Third Annual Global Virtual Cancer Conference (GVCC) in November

GRYT Health

GRYT (“grit”) Health, a digital oncology company that empowers people to be in charge of their own health, is hosting the third annual Global Virtual Cancer Conference (GVCC) from November 11–13, 2021. GVCC is the original digital cancer conference created by and for survivors and caregivers. GVCC21 will address topics critical to improving cancer-related outcomes and experiences, focusing on empowering those impacted by cancer through connection, education, and advocacy. “As an oncology researcher and a two-time cancer survivor, GVCC makes my mind and my heart proud,” said Dave Craig, co-founder and chief executive officer of GRYT Health. “Our mission is to improve quality of life and increase survival for people facing cancer through the relentless focus on patient experience. We’re proud to partner with healthcare organizations who are working towards this same goal by elevating the patient voice and collectively bringing the GVCC experience to patients and caregivers wherever they are.” Conference highlights include: Sessions ranging on issues important to those experiencing cancer, including becoming an advocate, patient/provider communication, navigating clinical trials, metastatic cancer, dealing with long-term side effects, integrative healthcare, health equity and diversity, relationships and cancer, and a live “Finding Power Through Your Voice” Event where community members get a chance to share their stories live during the conference More than 50 participating organizations who will share resources to navigate treatment and survivorship, as well as information on cancer research projects actively recruiting Ample time for connection with peers and fun, including a guided relaxation meditation, an art therapy class, yoga, and a live comedic magician In its first two years, GVCC has brought together more than 5,000 individuals from nearly 50 countries, close to 200 speakers, and more than 100 non-profit patient advocacy organizations to participate in courageous conversations on the quest for cures. “Now in its third year, GVCC21 continues its legacy of helping those affected by cancer find their voice and find a community,” said Cathy Trzaskawka, executive director, patient advocacy at Bristol Myers Squibb. “We’re proud to partner with GRYT Health on this important program as part of our continued commitment to patients worldwide, helping to connect and support the cancer community.” GVCC21 is hosted on GRYT Health’s proprietary virtual technology platform that encourages interaction. The system leverages Zoom meeting functionality for presentations, performances and breakouts. Registration for GVCC21 is free and available to all at https://globalvirtualcancerconference.com/. The Founding Partner for GVCC21 is Bristol Myers Squibb. Sponsors of the event include Amgen, EMD Serono, Takeda, Deep Lens, Syneos Health, Seagen and CURE Media Group. Partners include 2for2Boobs, A Ballsy Sense of Tumor, Abridge, Ancora.ai, Aplastic Anemia and MDS International Foundation, ASCP Patient Champions, b Present Foundation, Bag It, Breast Advocate, Brilliantly, Cactus Cancer Society, CancerCare, Cassie Hines Shoes Cancer Foundation, Cervivor, Colon Cancer Coalition, DeipC Foundation, Dear Jack Foundation, Elephants &Tea, Epic Experience, Escape, European Cancer Patient Coalition, Family Reach, First Descents, Global Colon Cancer Association, Health Central, Lung Cancer Initiative, Imerman Angels, IWMF, Keep A Breast, LUNGevity, MDS Foundation, Next Step, PAN Foundation, Patient Power, Hope for Stomach Cancer, Stupid Cancer, The Leukemia & Lymphoma Society, The Patient Story, The White Ribbon Project, ThyCa: Thyroid Cancer Survivors’ Association, Inc., Tigerlily Foundation, Triage Cancer, World Bladder Cancer, Young Adult Survivors United, and Young Survival Coalition. GRYT Health is a digital oncology company that empowers people to be in charge of their own health through education, engagement and support. We offer a community free from judgment that focuses on humanity and the value each person brings. Our mission is to improve quality of life and increase survival for people facing cancer through the relentless focus on patient experience. We put patients first and work with healthcare organizations that do the same. We use the patient voice to enhance drug development and access; and together, we are helping to move healthcare forward. Visit www.grythealth.com to learn more. Contact Details Nick Gardner +1 917-828-7119 Nick.Gardner@evokegroup.com Company Website https://www.grythealth.com

October 06, 2021 09:06 AM Eastern Daylight Time

Creative, Safe and Fun – That’s #HowWeHalloween!

YourUpdateTV

This year is all about #HowWeHalloween, and the National Confectioners Association has ideas on how to celebrate the season throughout the month of October. Chocolate and candy play a central role in so many of our favorite Halloween traditions, and the National Confectioners Association revealed Americans’ favorite treats for the 2021 Halloween season when it participated in a nationwide satellite media tour to discuss the survey results and share celebration tips. A video accompanying this announcement is available at: https://youtu.be/9t4pI-DbRw0 The Halloween season has always been about people, traditions and celebrations. Whether it’s a classic night of trick-or-treating or other creative ways of enjoying the season, 82% of people plan to celebrate Halloween this year – up 12% from 70% in 2020. In a national online survey, NCA found that Americans prefer chocolate (60%) to non-chocolate (40%) in their trick-or-treat pumpkins, so it’s no surprise that when Americans were surveyed about their favorite types of candy, chocolate came in first place, followed closely by Americans’ second choice: gummy candy. Americans’ third choice is classic candy corn, There are plenty of fun and unique approaches to enjoying the Halloween season in ways that work for consumers and their families – whether that’s fun from a distance, Halloween at home or something in between. Visit AlwaysAtTreat.com/Halloween for more information. About the National Confectioners Association (NCA): The National Confectioners Association is the trade organization that promotes the unique role of chocolate, candy, gum and mints in a happy, balanced lifestyle and the companies that make these special treats. Through advocacy and regulatory guidance, communications, industry insights and retail and supply chain engagement, NCA helps create an environment that enables candy makers and confectionery retailers to thrive. As the leading association for the $36 billion U.S. confectionery industry, NCA works to ensure that chocolate and candy are celebrated for their contributions to culture, society, the economy and everyday moments of joy. Confections are produced in all 50 states, creating jobs for approximately 55,000 workers in more than 1,300 manufacturing facilities across the country. Learn more at CandyUSA.com or follow NCA on Facebook, Twitter and Instagram. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 01, 2021 01:56 PM Eastern Daylight Time

Video

What You Need to Know About Medicare Annual Enrollment

YourUpdateTV

Medicare’s Annual Enrollment Period is almost here — the time (Oct. 15 to Dec. 7) when people can select or make changes to their Medicare coverage for the year ahead. Recently, Rick Dunlop, Health Plan CEO at UnitedHealthcare Medicare & Retirement, participated in a nationwide satellite media tour to discuss tips and resources on finding the right plan. A video accompanying this announcement is available at: https://youtu.be/TDXd22jLN2k The need for clear information on Medicare is great and growing as more than 10,000 Americans turn 65 each day. It is estimated that by 2030, more than 80 million Americans will be eligible for Medicare. People should be aware of their options and what different Medicare plans can offer. With Medicare, it's always a good idea to understand the basics first. Learn about the different parts of Medicare—Medicare Part A, Part B, Part C and Part D—how your Initial Enrollment Period works, the different Medicare coverage options, and how to enroll. There are several options when it comes to Medicare and choosing coverage. You can get Medicare Part A and Part B benefits, either through Original Medicare or a Medicare Advantage plan, but you have other choices to consider too. You may need Part D prescription drug coverage if you take medications regularly. You may decide you want the ease of an all-in-one plan that may also offer extra benefits like dental, vision and fitness, and look to get a Medicare Advantage plan. Or, you may consider a Medicare supplement insurance (Medigap) plan to help with out-of-pocket costs not paid by Original Medicare. For more information, visit gettoknowmedicare.com About Rick Dunlop: Rick Dunlop is a Health Plan CEO with UnitedHealthcare Medicare & Retirement, the largest business dedicated to serving the health and well-being needs of seniors and other Medicare beneficiaries. More people choose UnitedHealthcare for their Medicare coverage than any other insurer. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 30, 2021 07:00 PM Eastern Daylight Time

Video

Gen Z Responds, Demands More From Facebook and Big Socials

LookUp.Live

Facebook’s attempt during today’s Congressional hearing to defend its inaction to protect children from online harms fell short on transparency and accountability. Digital natives, tired of being the guinea pig for big social media companies, are taking their message to the global stage at the Youth 4 Youth iSummit, October 14-17th, 2021. Hosted by LookUp.live, a by-youth-for-youth social venture, in partnership with the creators of the Netflix docu-drama, The Social Dilemma, more than 100 youth activists, entrepreneurs, and innovators are confirmed to speak on topics ranging from digital addiction, suicide, ethical AI, sexual exploitation, and the undeniable impact of Instagram and Tik Tok on young girls mental health. A sampling of youth speakers includes: Maddie Freeman, who after losing several friends to suicide in high school, launched NoSo November to educate youth about social media’s impact on mental health/suicide. John Grady of Screen Allies will lead a panel of ethical engineers in a discussion around the definition, benefits, and need for more human-centered technologies. Smith Alley, Founder of Live Life Bigger, will speak to the effects of the addictive nature of social media and pornography on children and teens. Emma Lembke, Co-Founder of LogOff Movement, alongside her co-founder of Tech[nically] Politics, Aliza Kopans, will speak to current legislative efforts to regulate tech and how youth can get involved. Sanat Mohapatra, Founder of Unmasked, a mental health app, will speak to the importance of creating supportive, anonymous mental health communities. The Y4Y iSummit is a catalyst for uniting and mobilizing youth advocates and their allies who are taking bold actions to create a healthy, more inclusive, and responsible digital world. Nearly 700 youth advocates representing 35+ countries registered last year for what was believed to be the largest known gathering of youth changemakers committed to this global movement. Attendance at the Y4Y iSummit, which will be hosted live, virtually, and free around the clock in the US, UK, and India, is expected to double this year. In addition to the Children’s Screentime Action Network adult ally panel, which includes several parents who have lost their children to cyberbullying suicide or a social media challenge, a host of global leaders have stepped up in support of this movement including English Premier League star, Nedum Onuoha, Deval Patrick, Co-Chair of the Future of Tech Commission and former Governor of Massachusetts; Marissa Meizz, founder of No More Lonely Friends; Amanda LaCount, hip hop dancer, choreographer, and plus size model; Jenk Oz, the UK’s youngest CEO and social entrepreneur; and John Della Volpe, Director of Polling at Harvard’s Insitute of Politics and author of Fight: How Gen Z Is Channeling Their Passion and Fear to Save America. Senator Edward Markey will issue a call to action in support of this youth-led movement and the KIDS Act. Susan Reynolds, Co-Founder of LookUp.live, believes that youth-led and youth-designed solutions are key to fixing the broken digital ecosystem so it benefits the whole of society - especially youth. "Adult-designed solutions to a problem they don’t fully understand or - as in the case of the big social companies - have chosen not to fix, have had limited success. The Y4Y iSummit will amplify youth voices and showcase youth-designed solutions to creating a digital world in which they can thrive." Why it Matters The digital transformation of society is happening at a rapid pace yielding many undeniable social and economic benefits: mental health and wellbeing communities and support are more available online, access to information and economic opportunities have improved, as has the use of artificial intelligence to advance the sustainable development goals. Yet, our disruptive and ubiquitous digital ecosystem and attention economy are wreaking havoc on the social, emotional, and developmental fabric of our youngest generations - those born digital. Consider the following: Fact - Children who are cyberbullied are 3X more likely to commit suicide; Fact - Non-fatal self-harm for girls 10-14 has increased 189% since 2009 - coinciding with the launch of Instagram; Fact - Nearly 1 in 3 teen girls have been asked by adults for nudes online; Fact - 50% of youth surveyed say they feel addicted to their phones. One of the most important facts, however, is that Facebook’s own internal research, which was recently exposed in The Wall Street Journal Facebook Files, indicates that the company knows that Instagram is damaging youth mental health. Still, Facebook continues to push toward the launch of Instagram for Kids under 13. About the Organizers The Y4Y iSummit is made possible by LookUp and the creators of the Netflix Docu-drama, The Social Dilemma, in partnership with Center for Humane Technology, Children’s Screentime Action Network, AGL Communications, Digital Wellness Institute, Thred. and the JW Brick Foundation. Founded in 2019, LookUp is a youth-led 501(c)3 social venture dedicated to helping young people thrive in the digital world. Through our flagship programs and events, we discover, empower, and mobilize youth leaders who are taking action to raise awareness, inspire, and design a healthy, more inclusive, and responsible digital world. Exposure Labs is the film & impact production company behind The Social Dilemma a film that blends documentary investigation and narrative drama to disrupt the disruptors, unveiling the hidden machinations behind everyone’s favorite social media and search platforms. Attend: Those interested in attending any or all of the Y4Y iSummit should register HERE. Contact Details LookUp.Live Julie Barrett O'Brien +1 617-834-9227 info@lookup.live Company Website https://www.lookup.live

September 30, 2021 05:51 PM Eastern Daylight Time

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Why Women Are Driving Mobile Gaming’s Popularity and Competition Worldwide

YourUpdateTV

Mobile gaming has shot to the top of the video game industry, now representing 60% of the market, and growing. While the traditional video games industry still remains a male-dominated category, one of the fastest growing segments in mobile gaming is growth largely being driven by women, who love to compete. According to Skillz, the leading mobile games platform that powers over two billion tournaments every year, nearly 60% of players on its platform are female. What’s more, 64% of women today say they prefer mobile games over other platforms. Skillz mobile games platform that’s accessible to everyone, connects players in fair, fun and meaningful competition, with the chance to win world-class prizes in the games they love to play. Skillz offers hundreds of FREE casual mobile games across a variety of genres such as puzzle, board, word games, and more. The company recently introduced Big Buck Hunter: Marksman, a new competitive mobile game based on an iconic arcade franchise that women have been playing and competing on for over two decades. In celebration of its release, a two-day live and virtual Skillz-powered Mobile Division Tournament featuring the Big Buck Hunter: Marksma n game will debut at this year’s 14th Annual Big Buck Hunter World Championship being held October 1-2, 2021 in Chicago. Players of all skill levels around the world can compete for a chance to win a $5,000 grand prize. The Big Buck Hunter World Championship draws the best Big Buck Hunter arcade game players competing in an epic two-day double-elimination tournament for a piece of the $100,000 prize. Over 20,000 Big Buck Hunter players attempted to qualify for the tournament this year. During a nationwide media tour on September 29 th, in conjunction with YourUpdate TV and D S Simon Media, Sara Erlandson, a four-time Big Buck Hunter World Champion and George Petro, Founder of Play Mechanix and developer of one of the most popular games women love to compete and play discussed: How mobile gaming is evolving as a major growth category. What is the motivation driving women like Sara Erlandson to become avid mobile gamers and more importantly, inspiring them to compete professionally. What makes mobile gaming so appealing, especially for women, and how can players compete with free apps like Skillz competitive mobile games platform. The thriving social community and camaraderie behind the Big Buck Hunter video game franchise, comprising millions of fans around the world who travel far and wide every year to compete. What’s happening both live and virtually at this year’s 14th annual Big Buck Hunter World Championship October 1-2. How can gamers participate, get involved, and find out more information. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 30, 2021 10:35 AM Eastern Daylight Time

J Alvarez Headlines NuestroFest Hispanic Heritage Month Broadcast and Livestream Event Hosted by Natti Natasha this Saturday

Brilla Media

-- NuestroFest is collaborating with the Rhythm Foundation to broadcast the Virtual Festival Live on stage of the North Beach Bandshell on 73rd and Collins Avenue from 8 -11 pm free -- -- Los Wizzards will Debut New Album ‘Spanglish Love’ at the In-Person Live Event -- Organizers of NuestroFest today announced that J Alvarez will headline the stellar music lineup of its Oct. 2nd Hispanic Heritage Month broadcast TV and live stream event that is being hosted by Reggaeton superstar Natti Natasha. Presented by the Greater Miami Convention and Visitors Bureau, the virtual event will also feature a free, in-person viewing party and concert from 8 to 11 pm EST in the North Beach Bandshell featuring Latin Funk sensation Los Wizzards, who will launch their new album, “Spanglish Love”. Produced by Atlantino and Brilla Media, the virtual part of the event features a jam-packed line-up of iconic and emerging Latin music artists, mixology segments, comedy, and other creative surprises. “We’re honored to have Natti Natasha, the pride of Santo Domingo, as the host of this inaugural Hispanic Heritage Month show,” said NuestroFest co-executive producer Ralph Paniagua. “Natti is the first female Reggaeton superstar to host one of our national pop culture festivals and her presence alone elevates the line-up.” Natti’s appearance coincides with the launch of her brand-new album, Nattividad. Other talent performing at the event include: Latin Legend Richie Ray; Anna Dominguez; Artefacto; Bryanne; Hemir; Chrissie-I-EECE; David Kada; Guillermo Roude; Isairis; JawnDarko; Soleil; Julito Alvarado; Leo Aether; Luis Gonzalez; Solo Fernández; and William Cepeda. Sponsored in part by the upcoming film “Dune” (in theaters and on HBO Max October 22), NuestroFest will also include mixology segments from Hey Bartender’s Gustavo Rojas and Spirit & Spoon’s Karl Steuck. Award-winning director Efrain Gonzalez is producing a series of historic music segments about how Miami has given the world many grooves ranging from the Miami Sound Machine and Marc Anthony to Willy Chirino and the Bee Gees. In addition, NuestroFest is collaborating with the Rhythm Foundation to broadcast the Virtual Festival Live on the 25’ Stage Screen at the North Beach Bandshell on 73rd and Collins Avenue on Miami Beach from 8-10 pm free for all music lovers. Los Wizzards are performing from 10 to 11 p.m. Atlantino and Brilla Media have already produced five of the pandemic’s most prominent U.S. Hispanic virtual festivals, including the recent Cinco de Mayo LA Virtual Festival, Altísimo Live, which was a PRWeek 2021 finalist for the Best Multicultural Marketing Campaign of the Year, the 116th Street Fest and last year’s Calle Ocho Live. Where to View the Broadcast and Livestream NuestroFest will enjoy major national and regional media, digital and OTT views thanks to distribution partnerships with VME TV Network, VivaLive TV, Tarima TV Network, Bronx Net, MEGA TV Miami, Maria Marin Live, and the Bean & Chisme Show. In - Person Viewing and Live Performance NuestroFest is collaborating with the City of Miami Beach Hispanic Affairs Committee and the Rhythm Foundation to broadcast the Virtual Festival Live on the 25’ Stage Screen at the North Beach Bandshell on 73rd and Collins Avenue in Miami Beach from 8-10 pm on Saturday October 2. Admission to the Bandshell is free with the support of Miami Dade County Commissioner Eileen Higgins. RSVP can be done at www.northbeachbandshell.com Other Production Partners Additional media and production partners of NuestroFest include Latinx Newswire; Dustelli Music; Eddie Lopez; Heather Lopez, and Lynda Thorn. Award-winning broadcaster and producers Richy Miranda-Cortese and Ralph Paniagua will direct the broadcast with Efrain Gonzalez as the Master Editor. About Atlantino LLC Over the past 35 years, Ralph and Joseph Paniagua have built Atlantino, a minority-owned company, into a powerhouse sponsorship and activations organization for Latino sports, entertainment, experiential, and digital. Through Atlantino, they have spearheaded Fortune 100 brand activations with Major League Baseball programs, the Roberto Clemente Brand, and more recently Golden Boy. In 2020, with the Covid-19 pandemic canceling many major Latino events, Atlantino pivoted to co-produce the 116 Street Festival, Calle Ocho Festival, and the Dominican Days at the Ballpark at 18 MLB stadiums reaching millions of viewers. And through 2022, Atlantino will produce a series of Virtual content promoting the Baseball Icon Roberto Clemente. About Brilla Media Latina-owned and operated, Brilla Media provides brand marketers with premium Latinx branded storytelling, distribution, and guaranteed media. Created by Angela and Manny Ruiz, the innovative entertainment company features five pillars: Brilla Media (digital and social distribution), Brilla Creative (original storytelling), Brilla Social (influencer marketing with social media amplification), Brilla Live (festivals and livestreams), and Brilla Purpose (social good). Source ( LATINX NEWSWIRE ) Contact Details Angela Sustaita-Ruiz +1 305-321-5002 angela.sustaitaruiz@brillamedia.com Company Website https://www.nuestrofest.com/

September 29, 2021 10:15 AM Eastern Daylight Time

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