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Electronic Caregiver Presents Next Generation of Remote Patient Monitoring Technology With Virtual Caregiver at 2022 HIMSS Global Health Conference

Electronic Caregiver

Electronic Caregiver, a national digital health technology and services company, will debut Addison, the Virtual Caregiver, at the 2022 HIMSS Global Health Conference in Orlando, Florida, March 14-18. Addison is the next generation of remote patient monitoring (RPM) technology and offers a solution to the global caregiver crisis and the ongoing COVID-19 challenges by providing health care management outside the doctor’s four walls. Addison, anticipated to be released later this year, is a state-of-the-art, 3D-animated caregiver with an endearing personality. The Virtual Caregiver is designed to engage with and help monitor the health of aging and chronically ill clients, as well as child patients via touch-screen devices strategically placed throughout a residence. “Addison is a revolutionary new tool for use by providers to optimize patient care – monitoring, increasing treatment adherence, and improving health outcomes,” said Electronic Caregiver CEO Anthony Dohrmann. “Whether a patient with one or more morbidities requires assistance at home to follow complex medication regimens, comply with physical therapy, monitor vitals, or requires increased support for managing behavioral health conditions, Addison has the capabilities to extend care from provider to home.” Powered by Amazon Web Services (AWS) and Intel, Addison helps monitor patients’ health by providing voice-driven medication reminders, ensuring patients are following their doctor’s treatment plans, and offering 24/7 emergency response and telehealth services. Addison can also lead patients through the steps of recording a vital, such as blood pressure, oxygen saturation levels, and temperature, with the ability to share that information with designated providers and caregivers in real time. Addison gives a face and personality to the RPM experience. The Virtual Caregiver can also be customized to fit users’ preferences. Clients can choose from eight avatars of different ethnicities and genders to interact with, and Addison’s environment can mirror client lighting and weather automatically. Electronic Caregiver will present Addison, the Virtual Caregiver, in addition to its other RPM technology alongside Care Management company MD Revolution, Inc. at HIMSS Booth 4109. In 2020, Electronic Caregiver formed a partnership with MD Revolution, a provider of full-suite RPM and Chronic Care Management (CCM) solutions, to provide health practices with the technology and services to monitor patients remotely. “Through our highly productive partnership, we’re already delivering a 21st century health care experience for thousands of patients, and we’re confident our joint capabilities will scale to all the innovative health care providers in America,” said Kyle Williams, CEO of MD Revolution. “Our common goals are clear: to create more health care delivery capacity and to drive better patient outcomes. I’m confident we will continue to augment the traditional medical practice by building trust one patient at a time, one provider at a time.” MD Revolution offers Electronic Caregiver’s Pro Health, a 24/7 chronic care and monitoring system, as its preferred RPM device. The Pro Health includes a cellular-based console for the home and wearable wrist pendant for care support on the go. Like Addison, the Pro Health offers emergency response and health care management and can be paired with a multitude of Bluetooth devices to track vitals in real time. Devices are ordered, provisioned, and shipped directly to patients, with no up-front cost and no long-term commitment to the practice. MD Revolution has integrated the Pro Health into its HIPAA-compliant digital care management platform, called RevUp, which will be showcased during HIMSS. RevUp allows patient information to be securely monitored by a licensed care coordination team working as an extension of the provider practice. RevUp data is available with seamless, universal integration into the electronic health record (EHR), allowing for more proactive care by leveraging objective data and trend analysis. The solution also includes integrated care documentation, automated claims creation, and full-service marketing and enrollment services – resulting in more enrollments and faster reimbursement. Together, Electronic Caregiver and MD Revolution provide better outcomes, improved adherence, and simplified compliance management through sustainable telecare optimized for scale, economics, and services. Utilizing Electronic Caregiver’s technology, MD Revolution’s RevUp platform makes RPM implementation easy, supporting providers through the evolution of their practice. RevUp merges technology with traditional healthcare, seamlessly integrating with a provider’s day-to-day while upholding their practice's long-standing values. “We are reducing the number of office visits, ER visits, urgent care visits. So, the volume to medical facilities will very likely be reduced because we can monitor patients at home,” said MD Revolution client Dr. Edward Wingfield of Hamilton Cardiology Associates in New Jersey. “A lot of times, we bring patients in to just get a blood pressure or just to get a weight to make sure they are not going into heart failure. If all these things can be done remotely and we can act on it, it will cut medical costs.” About Electronic Caregiver Electronic Caregiver is a privately held digital health technology and services company headquartered in Las Cruces, NM (USA). ECG's mission is to design and deliver innovative, impactful telehealth products and services that bridge the chasm between the doctor's office and the patient's home to improve outcomes, expand access, and optimize resource allocation. ECG has been qualified as a technology solution provider in the Amazon Partner Network (APN). The company's solutions are available through health care organizations, physician practices, care management firms, home care agencies, and senior housing providers. www.electroniccaregiver.com About MD Revolution, Inc. MD Revolution, Inc. is an innovative Care Management company uniquely combining technology, services, and analytics to produce scalable, high-touch care models that enrich the patient-provider experience, improve the health of millions of patients, and enhance the profitable, effective practice of medicine for thousands of providers. MD Revolution’s remote care programs mitigate the challenges associated with meeting the requirements for Medicare’s Chronic Care Management (CCM), Remote Patient Monitoring (RPM), RPM for RHC/FQHC’s, Behavioral Health Integration (BHI), Annual Wellness Visits (AWV) and population health programs. Solutions are available as turn-key solutions, software-as-a-service, and through reseller partners. www.mdrevolution.com Contact Details Stephanie Guadian, Director of Public Relations +1 575-649-4604 sguadian@ecg-hq.com Alexia Severson, Public Relations Associate +1 575-993-9612 aseverson@ecg-hq.com

March 03, 2022 01:27 PM Mountain Standard Time

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3rd Annual Survey: CMOs Increasingly Being Tapped to Lead Growth in Difficult Business Environment in 2022

Chief Outsiders

Chief Outsiders, the nation’s largest and fastest growing firm offering fractional Chief Marketing Officer services with Fortune 500 experience, today revealed the results from the third annual survey of its CMOs on their 2022 outlook. The results speak to the changing expectations that the C-suite holds for CMOs, the impact of the pandemic and changing customer behaviors and preferences (among them those pertaining to ESG) on companies and companies’ marketing priorities. “While it seems that we finally have the worst of the pandemic behind us, the impact of Covid on the economy, on businesses’ growth prospects and on customer preferences and behaviors, will continue to be strongly felt for quite some time to come. More than ever, CMOs are being called upon to take the leading role in helping companies accelerate growth in this new environment, many of whom haven’t embraced digital marketing solutions in any significant way until now,” said Art Saxby, founder and co-principal of Chief Outsiders. “Since labor shortages also impact the marketing function, and technology makes remote work more viable than ever, fractional CMOs are rapidly becoming a natural option for an increasing number of CEOs faced with a need to hire specialized executive-level help for achieving their growth objectives,” said Pete Hayes, CMO and co-principal of Chief Outsiders. Key Survey Takeaways: Expectations for 2022 Respondents were mixed on their expectations for 2022, with 47 percent of CMOs surveyed reported having a pessimistic view on the New Year. 46 percent expected the economic circumstances to improve. See Table 1, Q15: ( N: 57) here. Impediments to growth in 2022 CMOs identified as main headwinds for companies’ growth a continued shortage of talent, on-going supply chain issues, inflation, and potential government Covid measures. In other words, CMOs expect that the uncertainty and longer-term impact of the pandemic will continue to weigh negatively on companies’ growth prospects. See Table 2, Q16: (N: 55) here. CEO priorities for CMOs In the current environment where an unprecedented confluence of quickly evolving economic and sociological factors impact not only what customer have to be spend, but also how they collect information on alternatives and what factors weigh in when they make a purchasing decision, CMOs are called upon by their CEOs, first and foremost, to set the growth agenda. Second is lead generation (filling the sales pipeline), and third is building the organization to achieve growth goals. 76.4 percent of respondents say the shift in growth emphasis is permanent, while 12.7 percent say it’s not. See Table 3, Q8: (N: 56) here. Importance of ESG Another important factor impacting growth prospects for businesses are changes in customer buying behavior that are not new but have been accelerated through - and because - of the pandemic. Important changes to behaviors, next to the digitalization of the buyer journey, include growing concerns with ESG where 69 percent of respondents said that a brand’s stance on environmental and social issues is somewhat important or extremely important to customers when making purchasing decisions. And more than 83 percent said that CMOs should take the lead in defining and activating a brand’s ESG initiatives. See Table 4, Q36: (N: 54) here. Capturing and managing 1st party B2B, B2C customer data Upcoming changes to companies’ ability to leverage third party data is an emerging challenge marketers will need to address. When asked where marketers can best capture and manage first party customer data, at in-person events came second to last (the owned website and social media came first) - the same picture can be seen for both B2B and B2C customers. See Table 5, Q27: (N: 55) for B2B and Table 6, Q28: (N: 48) for B2C here. CEO attitudes towards fractional CMOs CEOs also no longer need CMOs to be on payroll, let alone check in every morning at 08:00 AM. Increasingly, attitudes are becoming more positive towards fractional CMOs where 70 percent of respondents said that fractional CMOs are becoming ever more accepted by the C-suite, with only 18 percent indicating that only some CEOs are willing to work with fractional CMOs. See Table 7, Q11: (N: 56) here. The complete results of the survey available upon request. About this survey Chief Outsiders surveyed more than 60 CMOs with Fortune 500 experience in over 1,400 enterprise and mid-market companies on their perspectives of their marketplaces. This marks the third annual CMO survey on what to expect in market trends and company growth. About Chief Outsiders Chief Outsiders is the leading Fractional CMO firm that helps CEOs accelerate growth through the development and disciplined execution of well-crafted growth plans. The firm has more than 100 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike traditional marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies, including many Fortune 500 firms. Chief Outsiders CMOs have served on the executive team of more than 1,400 client companies, driving growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements. Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past eight years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here. Contact Details Razor Sharp PR Ray Young +1 512-633-6855 ray@razorsharppr.com Company Website https://www.chiefoutsiders.com/

March 02, 2022 12:55 PM Pacific Standard Time

Spiceology Teams Up With Marley Kitchen to Launch Taste-Good, Feel-Good Line of Seasonings

Spiceology

Spiceology, a leading spice and flavor company, is announcing its collaboration with Marley Kitchen, the food-driven brand created by members of Bob Marley's family to share the soul and spirit of the Caribbean. Now available for purchase, the line of Caribbean-inspired seasonings was developed with the culinary support of Cedella Marley and the Marley Family. “We’re advocates for experimenting with flavor while nourishing the mind, body and soul, and one of the most important aspects of that comes down to what we put in our bodies,” said Cedella Marley of Marley Kitchen. “We knew we wanted to work with Spiceology to bring our interpretation of the flavors of the Caribbean to life because of their commitment to high-quality ingredients and lack of fillers. We value this as a family and a community and felt confident that working with Spiceology would help us bring our flavors to tables around the world.” Inspired by some of Bob Marley’s favorite dishes and his health-forward focus on food, the new blends, One Love, One Heart and One World, were intended to be paired with whole foods, grains and vegetable-forward dishes. One Love ($14.95): Hemp Heart & Honey Ginger Butter Blend - This warm and sweet blend offers flavor notes of earthiness from Hemp Hearts and Turmeric, richness from Butter Powder, and a warm sweetness from Honey Granules, Cinnamon, Vanilla, and Ginger; this blend is ideal for granola, yogurt, lamb, rice pilafs, quinoa, hummus, compound butter, and Jamaican toto bread. One Heart ($14.95): Jamaican Curry Blend - Drawing inspiration from traditional Jamaican curries and African flavors, this blend is warm but not spicy, complex yet approachable. With strong notes of Coriander, Mustard, Cumin, and Ginger, this blend was designed to elevate chicken, fish, lentils, and legumes. One World ($14.95): Cardamom Coconut BBQ Blend - With the perfect balance of sweetness, citrus and heat and inspired by traditional Berbere blends of Africa, this blend’s layers of warm and tropical ingredients were thoughtfully added in, including Turmeric and Coconut Sugar. Try this on lentils, legumes, fish, stews, and chicken. “While creating these blends, we prioritized ingredients like Hemp Hearts, Ginger, Fenugreek, and Turmeric,” said Chef Tony Reed, Senior Director of Innovation and Partnerships. “These are ingredients with amazing flavor that are good for you, while also bringing the flavors of the Caribbean to life. Whether you’re making granola or a curry, these blends offer flavor profiles that might be new to many home cooks and some chefs and will be fun to experiment with.” The blends can be found on Spiceology.com and are available in individual 9 oz glass jars and a 3-pack of 2 oz glass jars. For more information, see here. ABOUT SPICEOLOGY Founded in 2013, Spiceology is the fastest-growing spice company in America and is on a mission to bring the magic back to spices, the world’s first currency. The chef-owned and operated, one-stop spice shop develops innovative blends and offers over 400 ingredients that are ground fresh in small-batches and shipped fresh to consumers and chefs. Spiceology’s “experiment with flavor” ethos is not only embraced through excellent ingredients and unique combinations, but also through responsible business practices designed to create a better world with diversity, equity and inclusion at the heart of the workforce. Spiceology products can be found on spiceology.com, in specialty retailers and grocers, in restaurants around the US, and as far away as Australia and Dubai. Visit spiceology.com for more information or to place an order, or follow Spiceology on Facebook and Instagram. For recipe inspiration, visit here. ABOUT MARLEY MERCHANDISING LLC. The Marley brand honors the timeless values of Bob Marley by uniting people around the world under the banner of One Love. Marley Merchandising, LLC, a wholly owned Marley family entity, owns, licenses and markets a portfolio of Marley consumer brands globally, including: House of Marley®, Marley Beverage Co™, Marley Natural®, Marley One™, Marley Kitchen®, Marley Coffee®, and Bob Marley®. For more information, visit bobmarley.com and @bobmarley on social media. Contact Details Spiceology Cassidy Levine +1 908-770-7880 cassidy@spiceology.com Company Website https://spiceology.com/

March 02, 2022 08:00 AM Eastern Standard Time

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The Outset Brings a New Beginning to Skincare

The Outset

Today, globally recognized actor Scarlett Johansson and her co-founder, entrepreneur, and beauty/fashion executive Kate Foster Lengyel, announced the highly anticipated US launch of The Outset, a modern collection of consciously clean, minimalist skincare essentials free from trends, harsh ingredients, and gender/age stereotypes. Anchored in purpose, The Outset celebrates The Start of You™ from product to mission, an ethos of optimism and empowerment also woven into philanthropic efforts that foster new beginnings for people and the planet. After years of serving as the face of several luxury beauty brands, Johansson made the conscious decision to step back from endorsements and immerse herself in the business of beauty with the ultimate goal of developing her own brand that represented her vision and values, but more importantly, answered unmet consumer needs. She spent five years educating herself on the industry, formulations, product development and brand identity, and partnered with Foster to conduct in depth market research to better understand what consumers wanted. With a vision to create a modern classic in skincare, Johansson and Foster were validated by what they learned and set out to develop an accessible approach to prestige beauty that is clean, reliable and democratic, proving that less is not only more, but what is in demand. The full range includes a thoughtfully curated collection of five skincare essentials that can be used as a full regimen or paired with your existing skincare, as these formulas will not compete with other active ingredients. Products are all under $55 and available on TheOutset.com beginning March 1, 2022. “I wanted to create and represent a brand that felt true to me, something real and intimate that others could see themselves in, too,” said Johansson. “The Outset was inspired by my own skincare ritual - a consistent routine of cleansing, prepping and moisturizing that keeps my skin on track and camera ready. I’ve found that great skin starts with the basics, and consumers we spoke with similarly expressed a desire to return to the essentials.” No matter where you are on your skincare journey, The Outset offers a simplified skincare solution that allows you to begin again. In a world of overcomplicated skincare routines and active ingredients that can irritate, The Outset believes that less is more and takes the guesswork out of skincare by offering skin-friendly, effective formulas that can be used by all. “The Outset provides benefit-driven formulas that don’t disrupt the skin barrier and instead work to preserve skin for the future,” said Foster. “Through our research, we found that 96% of prestige beauty consumers are generally happy with their skin and are more focused on preservation rather than transformation. The Outset is where simplicity and purpose meet; we help consumers find freedom in the uncomplicated through non-toxic yet effective formulas that nourish skin of all genders and generations.” Inside every product is The Outset’s signature Hyaluroset™ Complex, a clean ingredient blend that acts as a botanical alternative to hyaluronic acid. This nourishing powerhouse complex provides immediate and lasting hydration, plumping the skin to help reduce the look of fine lines while improving radiance. THE COLLECTION The Cleanser / Gentle Micellar Antioxidant Cleanser ($32) The Prep Serum / Firming Vegan Collagen Prep Serum ($46) The Moisturizer / Nourishing Squalane Daily Moisturizer ($44) The Night Cream / Restorative Niacinamide Night Cream ($54) The Eye Cream / Smoothing Vitamin C Eye + Expression Lines Cream ($42) At the heart of the line is the Daily Essential Regimen, a simple 3-step effort inspired by Johansson’s own daily routine: (01) Cleanse, (02) Prep and (03) Moisturize. This minimalist and clean approach is represented via a tightly curated and refillable skincare system that includes The Cleanser, The Prep Serum and The Moisturizer to soothe, hydrate, and rebalance the skin. The Outset excludes 2,700 potentially harmful ingredients to meet only the highest clean beauty standard, a “free from” list that is twice as long as standard beauty brands. Any ingredients that are incomplete, questionably sourced or unsatisfactory were banned. The Outset is fragrance-free, vegan, gluten-free, and nut allergen free, dermatologist and allergy tested, suitable for sensitive skin, and Leaping Bunny certified. Designed with sustainability in mind, the packaging incorporates glass, bio-resin and/or post-consumer recycled materials where possible, and product cartons are made with FSC certified materials. The brand is also a member of 1% for the Planet and has pledged to donate 1% of annual sales to support nonprofit organizations focused on the environment. “The Outset means a new beginning, which feels more relevant than ever at a time when we are all starting over and pressing the reset button,” said Johansson. “It took years for us to build a brand that was backed by quality and purpose, and I’m thrilled to finally share The Outset with the world. It’s an exciting beginning for me, as well.” For more information, images or quotes, please contact: BPCM Laura Schroeder, Director, Clean Beauty & Wellness, lschroeder@bpcm.com About The Outset: The Outset creates purposeful skincare products that are consciously clean and mindfully designed to elevate your everyday. Envisioned by Scarlett Johansson and her co-founder Kate Foster Lengyel, The Outset believes that clean and effective skincare should be universal, accessible and essential. Driven by values of radical simplicity, conscious minimalism, and universal optimism, The Outset helps people embrace the elemental and find freedom in the uncomplicated. The Outset is where you begin, again. theoutset.com | @theoutset on Instagram and TikTok About Scarlett Johansson: Scarlett Johansson is Founder and Chair of The Outset, a new clean beauty brand focused on simplicity via consciously clean ingredients and mindfully designed products. A Tony and BAFTA winner and two-time Academy Award nominee, Johansson is the highest grossing female actor of all time. She was most recently seen in the final installment of the Avengers film series, Avengers: Endgame, and reprised her role as “Natasha Romanoff / Black Widow” in the highly anticipated stand-alone film Black Widow. She earned Academy Award nominations for her work in Marriage Story, directed by Noah Baumbach, and in Taika Waititi's JoJo Rabbit. Other recent roles include Sing and Sing 2, Avengers: Infinity War, Lucy, Under the Skin, Ghost in the Shell, Isle of Dogs and Her, which earned her a Best Actress Award at the Rome Film Festival. A champion for giving back, Johansson has served as Global Ambassador for Oxfam and RED, and has actively supported philanthropic organizations including USA Harvest, Feeding America, AmfAR, Meals on Wheels, Solar Responders, Soles4Souls, and Planned Parenthood. About Kate Foster Lengyel: Kate Foster Lengyel is co-founder and CEO of The Outset. Foster is an entrepreneur and executive from the beauty and fashion industries. Her first foray into entrepreneurship was as founder and CEO of a digital platform focused on word-of-mouth product recommendations, which was acquired by media powerhouse Meredith Corporation in January 2020. Foster’s knowledge of e-commerce, marketing and brand strategy was built through a career of leadership roles at companies including the beauty division of Victoria’s Secret and Juicy Couture. Foster holds three degrees: an MBA from Columbia Business School, an MPS from the Fashion Institute of Technology concentrating in Beauty Marketing and Management and an AB from Colgate University. Foster volunteers her time as a mentor for Colgate’s Entrepreneurship Program and resides in Brooklyn with her husband and their two children. Contact Details Laura Schroeder lschroeder@bpcm.com

March 01, 2022 10:00 AM Eastern Standard Time

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The Kohlbecker Brothers are leading Industrial Architecture into the Digital Age

Stockwood Strategy

In 2022, Kohlbecker Gesamtplan GmbH is celebrating 90 years of leading in Industrial Architecture and pushing boundaries in digitizing the industry. Making use of cutting-edge technology, the company has become Europe’s leading general planner and emphasizes on sustainability while working towards a carbon neutral footprint. Ever since the company was founded by Karl Kohlbecker in 1930, three generations of Kohlbecker men have dedicated themselves to be responsible for countless automotive structures on a global scale. Their reputation has brought them costumers like Mercedes-Benz, BMW, Audi, Porsche, Jaguar Landrover, Magna Steyr, and HK Motors. Kohlbecker Gesamtplan has not only worked for clients from the automotive industry, but the company has also contracted with HARIBO, the Jumeirah Group, the Sochi Winter Olympics as well as rebuilding Berlins iconic “Potsdamer Platz. Of course, as decades past, there was an intrinsic need to adapt, modify, innovate and finally revolutionizing the way architects work to keep the company’s edge over their competitors. Together, the charismatic duo is guiding their ninety-year-old family business into a bright future of sustainable, responsible, and digitized practices. Kohlbecker has quickly become one of Europe’s leading general planners having built its success by pushing digital capabilities. Kohlbecker’s reputation has seen it win ambitious, complex projects for manufacturing and production factories. Kohlbecker remains family-run with its lead principals, tech-savvy brothers Mat t hias and Florian, heavily invested in integrating technology – from AI and VR to robotics – into its core service offering. The architecture and engineering market is now heavily driven by technological advancements due to increasing project complexity. Digital tools, from machine learning to fabrication technologies; artificial intelligence to Big Data have become increasingly ubiquitous and pervasive within architecture. In midst of a global pandemic changing the rules and necessities of how social and business practices are executed, Kohlbecker has launched AVAT AR, their proprietary tech Platform which aims to increase project efficiency by 20%. AVAT AR acts as a “Digital Twin” for clients and project managers at Kohlbecker to virtually interface throughout the planning and management of any given construction project. Kohlbecker’s practices have proven to generate significant productivity increases, as well as potential cost savings. Kohlbecker’s AVAT AR technology has been used in large scale redevelopment projects with clients including a recent Project for German car manufacturer Audi in Asia. “ Not only was travel largely impossible due to the pandemic, it was also made unnecessary by our digital way of working,” shares Florian Kohlbecker. “ This made it possible to orchestrate a global team and a high-performance project without any face-to-face meetings. In the first 13 weeks of the undertaking, more than 251,000 miles of business travel were saved, thus preventing 110 tons of CO2 emissions (the equivalent of more than 115 soccer fields of forest being saved), which would have required 35,000 trees to absorb in the same period. This led to the over $300k being saved as well. “ The company will be showcasing AVAT AR at the Expo 2020 Dubai, with Florian Kohlbecker being on stage to run through facts and how technology might just be the answer to saving the planet. Today, Kohlbecker is well on track with a yearly revenue of over USD 30M. It’s lead principals Matthias and Florian Kohlbecker have successfully led the business to exceptional growth, including year-on-year growth for the past three years despite the coronavirus pandemic. Contact Details Kohlbecker Gesamtplan GmbH Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://kohlbecker.de/

March 01, 2022 10:00 AM Eastern Standard Time

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iTradeNetwork Offers Two Introductory Webinars on OrderMaestro—The Foodservice Industry’s Best-In-Class Ordering And E-Commerce Platform

iTradeNetwork

iTradeNetwork, the food and beverage industry’s largest network, will be hosting two webinars to introduce its new solution—OrderMaestro, a branded mobile ordering experience that streamlines and automates ordering and inventory for the foodservice industry. Each webinar is designed for a specific OrderMaestro customer segment—distributors or operators—and will be hosted by Mike Anderson, iTradeNetwork’s Vice President of Sales Solutions. Webinar details: OrderMaestro for Operators | March 10, 2022, at 2 p.m. EDT / 11.a.m. PDT OrderMaestro for Distributors | March 17, 2022, at 2 p.m. EDT / 11 a.m. PDT OrderMaestro solves the unique, complex challenges that distributors and operators are facing today. With thousands of competitors on the market, OrderMaestro gives distributors a competitive advantage by delivering a best-in-class e-commerce solution that customers love. For operators, not only does OrderMaestro make their teams faster and more productive with a simplified ordering experience, but it also gives them the visibility to maximize purchasing compliance and uncover new contracting opportunities across geographies, categories and operating units. OrderMaestro customers increase productivity, reduce costs and drive revenue growth with a host of valuable features. Webinar attendees can look forward to learning more about how operators and distributors can: Combat labor shortages with an intuitive, easy-to-use mobile app - no formal training required. Use smart barcode scanning and voice recognition technology to place an order or take inventory in as little as 3 clicks. Collect rich, comprehensive data on the products that are being purchased across their organization or customer base. Build in-app promotion programs that create new sources of revenue and even distributor loyalty programs. Collaborate in real time with alerts and in-app messaging and save the hours spent communicating through phone calls and emails. Take inventory from a mobile device in any environment, online or offline. About iTradeNetwork iTradeNetwork, Inc. is the leading global provider of supply chain management solutions for the food and beverage industry. Built upon deep industry expertise, a rich data foundation and the industry’s most extensive trading partner network, iTradeNetwork’s collaborative solutions allow distributors, manufacturers, operators, retailers, suppliers and wholesalers of all sizes to reduce cost, grow revenue and strengthen trading partner relationships. Today, iTradeNetwork’s growing customer list includes thousands of companies globally. For more information, visit: https://www.itradenetwork.com/. Contact Details Landis Communications Inc. Robin Carr +1 415-971-3991 itn@landispr.com Company Website https://www.itradenetwork.com/

March 01, 2022 06:03 AM Pacific Standard Time

VinFast signs memorandum of understanding with LeasePlan for customer leasing options in Europe

Vingroup

BARCELONA, SPAIN - Media OutReach - 1 March 2022 - On February 28, 2022, at Mobile World Congress 2022 (MWC 2022), VinFast announced the signing of a Memorandum of Understanding with LeasePlan, one of the world's leading car-as-a-service companies. Through this anticipated collaboration, VinFast will continue to establish its positioning in Europe ahead of launches in the Dutch, German and French markets. According to the MOU, it is the intention that LeasePlan will become the preferred partner of VinFast to provide operational leasing, fleet management and remarketing to B2C and B2B customers. It is foreseen that LeasePlan will also offer online leasing solutions as part of a range of flexible financing options available to VinFast's customers in the launch markets of Germany, France and the Netherlands. In addition to a range of financing options, including a convenient lease option through LeasePlan, as detailed at MWC 2022, VinFast is also fully integrating multiple advanced safety and convenience technologies to enhance customer experiences and to make smart EVs and their users close companions in everyday life. LeasePlan is one of the world's leading car-as-a-service companies, with the ability to manage nearly 2 million vehicles in 29 countries spanning the globe. This collaboration will help VinFast to quickly reach customers, promote electrification in Europe and lay the groundwork to bring high-quality products and advanced smart services to market. Ms. Nguyen Thanh Thuy, CEO of VinFast in Europe, said: "This announcement with LeasePlan is further evidence of the rapid progress VinFast is making towards its European launch, as well as its commitment to offering optimal financing solutions to customers. LeasePlan's reputation and market coverage will be vital enablers for our quest to penetrate a competitive market. VinFast is constantly working to meet all the needs of customers and create a better life for everyone." Europe has always been a key market in VinFast's global expansion strategy. Over the years, VinFast has established significant partnerships with proven suppliers in this market in the areas of finance, technology and design. Cooperation with LeasePlan is the next move in VinFast's expansion plan in the European market. At MWC 2022, VinFast continues to further its Future of Mobility – a safer, greener, and more efficient tomorrow. VinFast has detailed the advanced connectivity technologies fitted across its range of EV models, including Smart Services and ADAS (Advanced Driver Assistance Systems). These features will integrate VinFast EVs into all aspects of life, creating a true three-in-one smart EV: the perfect family car, the ultimate company car, and the ideal shopping car. The VF 8 and VF 9 were introduced to the global audience at the 2021 Los Angeles Auto Show, and reservations announced at CES 2022, are taking place from January 5, 2022, until the end of April 5, 2022. During this time, customers who complete a 150 Euro deposit enter the exclusive VinFirst - "Pioneer's Gratitude to Pioneers" programme, which offers many fascinating perks, including an e-voucher worth 2,500 Euros towards the purchase of a VF 8 and 4,200 Euros towards the purchase of a VF 9, one free ADAS & Smart Services package, one free portable charger, a tree planted in the participant's name, and much more. Customers can learn more and reserve at: https://vinfastauto.eu/en/reservations. About VinFast VinFast - a member of Vingroup – envisioned to drive the movement of global smart electric vehicle revolution. Established in 2017, VinFast owns a state-of-the-art automotive manufacturing complex with globally leading scalability that boasts up to 90% automation in Hai Phong, Vietnam.Strongly committed to the mission for a sustainable future for everyone, VinFast constantly innovates to bring high-quality products, advanced smart services, seamless customer experiences, and pricing strategy to inspire global customers to jointly create a future of smart mobility a sustainable planet. Learn more at: https://vinfastauto.com. About Vingroup Established in 1993, Vingroup is one of the leading private conglomerates in the region, with a total capitalization of $35 billion from three publicly traded companies (as of November 4, 2021). Vingroup currently focuses on three main areas: Technology and Industry, Services and Social Enterprise. Find out more at: https://www.vingroup.net/en. Contact Details Vingroup v.nammh@vingroup.net Company Website https://vinfastauto.com

March 01, 2022 08:30 AM Eastern Standard Time

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LevLane Advertising Announces SVP, Partnerships and Development

LevLane

LevLane Advertising, a full-service, award-winning advertising agency based in Center City, Philadelphia, has announced Carl Cherkin, former Vice President of Communications and Business Development at Philadelphia Union, as the agency’s first Senior Vice President of Partnerships and Development. LevLane is a nationally recognized agency which offers creative services, brand planning, social media strategy, public relations, analytics, and more. It was founded almost 40 years ago and has grown to employ more than 75 full-time employees today. Bruce Lev, LevLane’s CEO, Chief Creative Officer, and co-founder, said that while driving in new business and expanding the agency’s presence in the region are primary goals for Cherkin, he fully expects him to step in and contribute in areas outside of partnerships and development. “That’s just who Carl is, and the exact reason we brought him onto our team.” In his previous role at Philadelphia Union, Cherkin was a member of the executive team responsible for launching Philadelphia Union, the city’s successful Major League Soccer team, where he remains a consultant, now in his 13 th season with the club. In addition to the ground-breaking launch, he established a number of successful relationships with corporate sponsors, Chambers of Commerce, and a vast and varied array of businesses, while continuing to generate a continuum of profitable business development opportunities at all levels for the club. Prior to his work in business development and communications, he had a successful career spanning decades in journalism and public relations. For Cherkin, the transition from Emmy Award-winning television sportscaster to business development executive was natural. “I’ve spent my entire career making connections and building relationships, it’s what I love to do,” he said. “I am looking forward to being a part of the team that pushes LevLane into its next phase of growth. We have incredible talent here and my hope is that our reputation for attracting creative powerhouses and impressive clientele makes us the number one agency in Philadelphia and mid-Atlantic region.” The agency has experienced steady growth throughout the past several decades—the decision to bring on a senior vice president for partnerships and development ensures that the agency as a whole remains energized. ‘‘This is an exciting time for LevLane and for me as well. I’ve been given a unique opportunity to work in an environment where the culture, already created, is so vitally important. That my lifelong friend Bruce Lev has been the driving force behind that culture, makes it that much more meaningful,” said Cherkin. “It’s incredibly motivating and at the same time challenging, to know that any and all of contributions I make to this extraordinary group of people will continue to enhance the growth and success of LevLane and its clients.” About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA, that has been building brands that people love for nearly 40 years. Contact Details Lauren Stralo +1 610-401-4825 lstralo@levlane.com Company Website https://www.levlane.com

March 01, 2022 08:07 AM Eastern Standard Time

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Testsigma raises $4.6M from Accel and STRIVE to launch open source test automation platform

Stockwood Strategy

With a mission to make test automation simple and scalable, Testsigma has secured a $4.6M seed funding led by Accel and STRIVE, with participation from BoldCap and a host of well known entrepreneurs and operators. These include Shanmugam Krishnasamy, co-founder and CTO of Freshworks; Kiran Darisi, co-founder and VP of engineering at Freshworks; Parsuram Vijayasankar, co-founder and principal engineer at Freshworks; Vetri Vellore, CEO of Ally.io; Nitesh Banta, CEO at B12; Ioann Fainsilber, Co-Founder at Pintek, and others. With an increasing focus on automation and DevOps, software delivery is faster than ever before. Automated testing is essential for balancing software quality with the accelerated velocity of release cycles, but because the toolchain that is supposed to enable automated testing has many moving parts, test automation becomes a parallel development project in organizations. They also have huge upfront and ongoing resource, tech, and expertise costs. Testsigma’s open-source test automation platform is designed to replace the entire broken test stack and enable modern software development teams to test and release products quickly, continuously, and at scale. This is a problem modern engineers have wanted solved for a long time, and hence the large-scale interest in Testsigma. Rukmangada Kandyala, Founder and CEO of Testsigma, said, “Today’s test stack has made test automation more about writing and maintaining scripts than about taking quality software to market as quickly as possible. What we’re trying to do at Testsigma is not just simplify test automation to speed up the testing, but also make it a sustainable, scalable process in which the tools don’t require ongoing maintenance, freeing up the teams to focus on value delivery instead of building and maintaining scripts and frameworks.” Test Automation market is growing at a healthy 20% year-on-year and it will be a $50 billion market by 2025. Currently over 80% of the companies are building their custom test automation stack from scratch, according to a World Quality Report(21-22) over 63% of these are looking for smart testing solutions to speed up the releases. Thousands of developers, QAs, product managers across the world at teams like Sage, HPE, Netgear, HDFC Life, IEEE, SignEasy, American Psychological Association, Mehiläinen, and more are already using Testsigma throughout their software delivery cycles. Testsigma was founded by Rukmangada Kandyala, Pratheep Velicherla, Vikram Chaitanya, and Rajesh Reddy in 2019. The team comes with rich experience in developing enterprise SaaS applications for Zoho, Freshworks, Oracle, HPE. Testsigma will use the capital to strengthen the core engineering and product team and to build alongside and for a global community of testers, test automation engineers, and developers. “Test Automation is a problem faced by every organization, more so these days when release cycles are getting shorter. We are very excited to partner with Testsigma. It is an incredibly comprehensive, easy-to-use test automation platform that caters to every testing requirement of an organization.”, said Abhinav Chaturvedi, Partner at Accel. “These are dev-founders who are building for other devs. Test automation has a problem of fragmentation and we need a collaborative approach to solve this if we are to ship good software. The team’s open-source approach to build a platform for quality seems to be the perfect recipe” added Nikhil Kapur, Partner at STRIVE. About Testsigma Testsigma is an open-source, low-code, extendable test automation platform that works out of the box to enable everyone in the team to rapidly develop, execute, and analyze end-to-end tests for web and mobile apps, and APIs in plain English. About Accel Accel is a global venture capital firm that aims to be the first partner to exceptional teams everywhere, from inception through all phases of private company growth. Accel has been operating in India since 2008, and its investments include companies like BookMyShow, Browserstack, Flipkart, Freshworks, FalconX, Infra.Market, Chargebee, Clevertap, Cure Fit, Musigma, Moneyview, Mensa Brands, Myntra, Moglix, Ninjacart, Swiggy, Stanza Living, Urban Company, Zetwerk, and Zenoti, among many others. We help ambitious entrepreneurs build iconic global businesses. For more, visit www.accel.com or https://twitter.com/Accel_India. About STRIVE STRIVE is a B2B/SaaS-focused fund with over 80 investments across India, Southeast Asia, and Japan, and managing over $200M in AUM. The firm has invested in several dev infra and SaaS companies in India including Hasura, 100ms, and Classplus. Contact Details Testsigma Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://testsigma.com/

February 28, 2022 09:00 AM Eastern Standard Time

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